A data profile of the people who buy, follow and care about Newcast in Indonesia — modelled from more than twelve digital signal sources. Newcast has an estimated audience of 3,696,150 people in Indonesia.
Newcast has an estimated audience of 3,696,150 people in Indonesia. 33.6% are female, 66.4% are male, average age 40.4. Top brand affinities: Lottery, NASDAQ, Innovation, Ligue 1, LinkedIn.
Top brand affinities include Lottery, NASDAQ, Innovation, with strongest over-indexing on Lottery (3.72× the country average).
Demographically, the Newcast audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Newcast fan in Indonesia is more male, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lottery.
The key figures that characterise the Newcast profile in Indonesia.
33.6% are female, 66.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 40.4 |
| Estimated audience size | 3,696,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 25% |
of the worldwide Newcast audience comes from Indonesia.
| Country | Share |
|---|---|
| United Kingdom | 23.7% |
| Brazil | 12.7% |
| United States | 10.4% |
The strongest cross-interests of the Newcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Julia Roberts | Movies & TV | 7.83× | ||
| 02 | Apple Pay | Technology & Electronics | 7.42× | ||
| 03 | Lille OSC | Sports | 7.22× | ||
| 04 | Holiday Inn | Travel & Leisure | 4.98× | ||
| 05 | Sweepstakes | Games | 4.73× | ||
| 06 | Home insurance | Business & Career | 4.14× | ||
| 07 | NASDAQ | Business & Career | 4.12× | ||
| 08 | Lottery | Games | 3.72× | ||
| 09 | AS Monaco FC | Sports | 3.67× | ||
| 10 | Emma Watson | Movies & TV | 3.62× | ||
| 11 | 3D printing | Technology & Electronics | 3.25× | ||
| 12 | Innovation | Business & Career | 2.95× | ||
| 13 | Crowdfunding | Business & Career | 2.91× | ||
| 14 | Max Verstappen | Sports | 2.67× | ||
| 15 | Health insurance | Business & Career | 2.47× | ||
| 16 | Vehicle insurance | Cars & Mobility | 2.16× | ||
| 17 | Baccarat | Games | 1.85× | ||
| 18 | Internet & Social Media | 1.83× | |||
| 19 | Ligue 1 | Sports | 1.61× | ||
| 20 | Hypermarket | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.93× | |
| Individualism | JOY | 1.92× | |
| Career Orientation | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.44× | |
| Creativity | OPEN | 0.51× | |
| Mindfulness | BALANCE | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Newcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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