A data profile of the people who buy, follow and care about Newcast in Ireland — modelled from more than twelve digital signal sources. Newcast has an estimated audience of 1,102,432 people in Ireland.
Newcast has an estimated audience of 1,102,432 people in Ireland. 66.9% are female, 33.1% are male, average age 45.4. Top brand affinities: Employment agency, TK Maxx, Rail transport, Fertilizer, Public transport.
Top brand affinities include Employment agency, TK Maxx, Rail transport, with strongest over-indexing on Employment agency (3.7× the country average).
Demographically, the Newcast audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Newcast fan in Ireland is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Employment agency.
The key figures that characterise the Newcast profile in Ireland.
66.9% are female, 33.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 45.4 |
| Estimated audience size | 1,102,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Newcast audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 23.7% |
| Brazil | 12.7% |
| United States | 10.4% |
The strongest cross-interests of the Newcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 3.70× | ||
| 02 | Mineral water | Food & Beverages | 2.79× | ||
| 03 | Rail transport | Travel & Leisure | 2.69× | ||
| 04 | Fertilizer | Home & Garden | 2.69× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.69× | ||
| 06 | Keanu Reeves | Movies & TV | 2.69× | ||
| 07 | Hypermarket | Shopping | 2.34× | ||
| 08 | Public transport | Cars & Mobility | 2.19× | ||
| 09 | Hardware store | Home & Garden | 2.12× | ||
| 10 | Cappuccino | Food & Beverages | 2.11× | ||
| 11 | Innovation | Business & Career | 1.94× | ||
| 12 | TK Maxx | Shopping | 1.92× | ||
| 13 | Microwave oven | Home & Garden | 1.92× | ||
| 14 | Zoo | Kids & Family | 1.90× | ||
| 15 | Veterinary medicine | Business & Career | 1.86× | ||
| 16 | Cider | Food & Beverages | 1.74× | ||
| 17 | Trivago | Travel & Leisure | 1.70× | ||
| 18 | Espresso | Food & Beverages | 1.68× | ||
| 19 | Nonprofit organization | Politics & Society | 1.62× | ||
| 20 | Organic farming | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.16× | |
| Career Orientation | POWER | 1.70× | |
| DIY Mentality | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.82× | |
| Risk Appetite | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Newcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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