A data profile of the people who buy, follow and care about Investor in South Africa — modelled from more than twelve digital signal sources. Investor has an estimated audience of 1,612,530 people in South Africa.
Investor has an estimated audience of 1,612,530 people in South Africa. 45.8% are female, 54.2% are male, average age 40.1. Top brand affinities: LinkedIn, First-time buyer, Business class, Renovation, Bedroom furniture.
Top brand affinities include LinkedIn, First-time buyer, Business class, with strongest over-indexing on LinkedIn (1.63× the country average).
Demographically, the Investor audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Investor fan in South Africa is balanced, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Investor profile in South Africa.
45.8% are female, 54.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 40.1 |
| Estimated audience size | 1,612,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 24% |
of the worldwide Investor audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 2.34× | ||
| 02 | Passive income | Business & Career | 2.33× | ||
| 03 | Real estate investing | Business & Career | 2.27× | ||
| 04 | Business class | Travel & Leisure | 2.07× | ||
| 05 | Bedroom furniture | Home & Garden | 2.06× | ||
| 06 | Innovation | Business & Career | 1.94× | ||
| 07 | Asset management | Business & Career | 1.93× | ||
| 08 | Range Rover | Cars & Mobility | 1.85× | ||
| 09 | Luxury real estate | Business & Career | 1.82× | ||
| 10 | Smart device | Technology & Electronics | 1.69× | ||
| 11 | Internet & Social Media | 1.63× | |||
| 12 | Family car | Cars & Mobility | 1.63× | ||
| 13 | High-net-worth individual | Business & Career | 1.62× | ||
| 14 | Renovation | Home & Garden | 1.60× | ||
| 15 | Puma | Fashion & Accessoires | 1.60× | ||
| 16 | Online food ordering | Food & Beverages | 1.60× | ||
| 17 | Retail banking | Business & Career | 1.59× | ||
| 18 | Mortgage loans | Business & Career | 1.56× | ||
| 19 | Porsche | Cars & Mobility | 1.54× | ||
| 20 | Fast casual restaurants | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.72× | |
| Luxury Orientation | PREMIUM | 1.71× | |
| Career Orientation | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Extroversion | THRILL | 0.79× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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