A data profile of the people who buy, follow and care about Investor in Indonesia — modelled from more than twelve digital signal sources. Investor has an estimated audience of 3,529,136 people in Indonesia.
Investor has an estimated audience of 3,529,136 people in Indonesia. 36.0% are female, 64.0% are male, average age 38.9. Top brand affinities: Telegram, Personal finance, First-time buyer, Investment management, Business class.
Top brand affinities include Telegram, Personal finance, First-time buyer, with strongest over-indexing on Telegram (2.79× the country average).
Demographically, the Investor audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
The typical Investor fan in Indonesia is more male, around 38.9 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.
The key figures that characterise the Investor profile in Indonesia.
36.0% are female, 64.0% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 38.9 |
| Estimated audience size | 3,529,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 27% | |
| 30-39 | 27% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Investor audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Investment management | Business & Career | 3.80× | ||
| 02 | First-time buyer | Shopping | 3.70× | ||
| 03 | Telegram | Internet & Social Media | 2.79× | ||
| 04 | Passive income | Business & Career | 2.71× | ||
| 05 | Innovation | Business & Career | 2.47× | ||
| 06 | Mobile payment | Business & Career | 2.19× | ||
| 07 | First class travel | Travel & Leisure | 2.16× | ||
| 08 | Family car | Cars & Mobility | 2.14× | ||
| 09 | Retail banking | Business & Career | 2.06× | ||
| 10 | Business class | Travel & Leisure | 2.03× | ||
| 11 | Bedroom furniture | Home & Garden | 1.99× | ||
| 12 | Renovation | Home & Garden | 1.85× | ||
| 13 | Kitchenware | Home & Garden | 1.84× | ||
| 14 | Indonesian cuisine | Food & Beverages | 1.78× | ||
| 15 | Lottery | Games | 1.78× | ||
| 16 | Luxury real estate | Business & Career | 1.77× | ||
| 17 | Viu (streaming media) | Movies & TV | 1.61× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | Do it yourself (DIY) | Home & Garden | 1.52× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.07× | |
| Quality Awareness | PREMIUM | 2.01× | |
| Luxury Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Indulgence | JOY | 0.74× | |
| Spirituality | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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