A data profile of the people who buy, follow and care about Investor in Australia — modelled from more than twelve digital signal sources. Investor has an estimated audience of 5,168,246 people in Australia.
Investor has an estimated audience of 5,168,246 people in Australia. 48.3% are female, 51.7% are male, average age 45.1. Top brand affinities: Mortgage loans, Innovation, First-time buyer, Home Appliances, Real property.
Top brand affinities include Mortgage loans, Innovation, First-time buyer, with strongest over-indexing on Mortgage loans (1.97× the country average).
Demographically, the Investor audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Investor fan in Australia is balanced, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Investor profile in Australia.
48.3% are female, 51.7% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 45.1 |
| Estimated audience size | 5,168,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Investor audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asset management | Business & Career | 3.47× | ||
| 02 | Single-family detached home | Home & Garden | 3.31× | ||
| 03 | Terraced house | Home & Garden | 2.86× | ||
| 04 | Passive income | Business & Career | 2.85× | ||
| 05 | Real estate investing | Business & Career | 2.63× | ||
| 06 | Innovation | Business & Career | 2.52× | ||
| 07 | Sustainable energy | Home & Garden | 2.38× | ||
| 08 | Wealth management | Business & Career | 2.38× | ||
| 09 | Investment management | Business & Career | 2.36× | ||
| 10 | Home insurance | Business & Career | 2.24× | ||
| 11 | First-time buyer | Shopping | 2.13× | ||
| 12 | Mortgage loans | Business & Career | 1.97× | ||
| 13 | Renewable energy | Business & Career | 1.92× | ||
| 14 | First class travel | Travel & Leisure | 1.91× | ||
| 15 | Real property | Home & Garden | 1.83× | ||
| 16 | Luxury real estate | Business & Career | 1.80× | ||
| 17 | Mortgage calculator | Home & Garden | 1.79× | ||
| 18 | Solar energy | Home & Garden | 1.58× | ||
| 19 | Public transport | Cars & Mobility | 1.55× | ||
| 20 | Home Appliances | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| Career Orientation | POWER | 1.51× | |
| Risk Appetite | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.83× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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