A data profile of the people who buy, follow and care about Tree in Belgium — modelled from more than twelve digital signal sources. Tree has an estimated audience of 1,379,404 people in Belgium.
Tree has an estimated audience of 1,379,404 people in Belgium. 57.0% are female, 43.0% are male, average age 46.0. Top brand affinities: Forestry, Innovation, Ornamental plant, Plant nursery, Viral video.
Top brand affinities include Forestry, Innovation, Ornamental plant, with strongest over-indexing on Forestry (3.35× the country average).
Demographically, the Tree audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Tree fan in Belgium is more female, around 46.0 years old, with strong Individualism tendencies and a notable affinity for Forestry.
The key figures that characterise the Tree profile in Belgium.
57.0% are female, 43.0% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 46.0 |
| Estimated audience size | 1,379,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Tree audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forestry | Home & Garden | 3.35× | ||
| 02 | Botanical garden | Home & Garden | 3.18× | ||
| 03 | Plant nursery | Home & Garden | 2.17× | ||
| 04 | Ornamental plant | Home & Garden | 2.00× | ||
| 05 | Houseplant | Home & Garden | 1.98× | ||
| 06 | Combine harvester | Business & Career | 1.92× | ||
| 07 | Viral video | Internet & Social Media | 1.76× | ||
| 08 | Horticulture | Home & Garden | 1.76× | ||
| 09 | Flower bouquet | Home & Garden | 1.72× | ||
| 10 | Pergola | Home & Garden | 1.67× | ||
| 11 | Sewing | Home & Garden | 1.65× | ||
| 12 | Uniqlo | Shopping | 1.59× | ||
| 13 | Innovation | Business & Career | 1.58× | ||
| 14 | Tradition | Politics & Society | 1.57× | ||
| 15 | Boulanger | Shopping | 1.56× | ||
| 16 | Meteorology | Home & Garden | 1.56× | ||
| 17 | Garden centre | Home & Garden | 1.54× | ||
| 18 | Brewing | Food & Beverages | 1.53× | ||
| 19 | Crochet | Home & Garden | 1.52× | ||
| 20 | HVAC | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.45× | |
| Patriotism | CONSERVATISM | 1.43× | |
| Sustainability | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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