A data profile of the people who buy, follow and care about Tree in Finland — modelled from more than twelve digital signal sources. Tree has an estimated audience of 622,174 people in Finland.
Tree has an estimated audience of 622,174 people in Finland. 62.9% are female, 37.1% are male, average age 44.7. Top brand affinities: Helsinki, Lunch, Lindex, Valtteri Bottas, Gina Tricot.
Top brand affinities include Helsinki, Lunch, Lindex, with strongest over-indexing on Helsinki (1.74× the country average).
Demographically, the Tree audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Travelling, Sustainability.
The typical Tree fan in Finland is more female, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Helsinki.
The key figures that characterise the Tree profile in Finland.
62.9% are female, 37.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 44.7 |
| Estimated audience size | 622,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Tree audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apartment hotel | Travel & Leisure | 3.20× | ||
| 02 | Ravelry | Internet & Social Media | 2.65× | ||
| 03 | Weaving | Fashion & Accessoires | 2.54× | ||
| 04 | Heat pump | Home & Garden | 2.45× | ||
| 05 | Swimming pool | Sports | 2.24× | ||
| 06 | Lunch | Food & Beverages | 2.20× | ||
| 07 | Lindex | Fashion & Accessoires | 2.13× | ||
| 08 | Scandinavia | Travel & Leisure | 2.08× | ||
| 09 | Travel website | Travel & Leisure | 2.05× | ||
| 10 | Shih Tzu | Pets & Animals | 2.03× | ||
| 11 | Beagle | Pets & Animals | 1.96× | ||
| 12 | Rottweiler | Pets & Animals | 1.89× | ||
| 13 | Dachshund | Pets & Animals | 1.84× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.81× | ||
| 15 | Helsinki | Travel & Leisure | 1.74× | ||
| 16 | Golden Retriever | Pets & Animals | 1.74× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.72× | ||
| 18 | Valtteri Bottas | Sports | 1.69× | ||
| 19 | Flower | Home & Garden | 1.60× | ||
| 20 | Renewable energy | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.32× | |
| Sustainability | BALANCE | 1.29× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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