Rascasse Audience Intelligence

Succulent plant Audience in Australia

A data profile of the people who buy, follow and care about Succulent plant in Australia — modelled from more than twelve digital signal sources. Succulent plant has an estimated audience of 2,207,503 people in Australia.

#926among Topic in Australia
#132in Home & Garden

The average Succulent plant fan in Australia is 44.6 years old, more female, and lives primarily in New South Wales.

The audience is concentrated in New South Wales, Victoria, Queensland.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Succulent plant profile in Australia.

Audience size
2.2M
in Australia
Gender
73.3%
26.7% male
Age
44.6
average years
Country rank
#1258
Topic in Australia
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Succulent plant fans

73.3% are female, 26.7% are male, average age 44.6.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Succulent plant audience in Australia
MetricValue
Female73.3%
Male26.7%
Average age44.6
Estimated audience size2,207,503
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Succulent plant audience in Australia
Age bracketShare%
16-198%
20-2917%
30-3919%
40-4923%
50+34%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Succulent plant audience comes from Australia.

Worldwide audience distribution share by country for Succulent plant
CountryShare
United States22.8%
Japan10.0%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Australia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Succulent plant audience in Australia is strongest.

Fig. 05

Top regions by affinity

Succulent plant fans by region: top regions in Australia
#RegionReachAffinity×
01South Australia~200K1.15×
02New South Wales~900K1.12×
03Western Australia~300K1.09×
04Victoria~700K1.05×
05Queensland~500K1.01×
06Tasmania~50K0.98×
07Australian Capital Territory~50K0.97×
08Northern Territory~20K0.92×
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for Succulent plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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