A data profile of the people who buy, follow and care about Plant nursery in France — modelled from more than twelve digital signal sources. Plant nursery has an estimated audience of 2,720,091 people in France.
The average Plant nursery fan in France is 46.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Garden centre, Bonsai, Greenhouse, with strongest over-indexing on Garden centre (4.47× the country average).
Demographically, the Plant nursery audience skews more female with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Plant nursery fan in France is more female, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Garden centre.
The key figures that characterise the Plant nursery profile in France.
62.2% are female, 37.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 46.2 |
| Estimated audience size | 2,720,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Plant nursery audience comes from France.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 9.8% |
| Italy | 8.1% |
Where the Plant nursery audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~200K | 1.23× | |
| 02 | Nouvelle-Aquitaine | ~300K | 1.13× | |
| 03 | Corsica | ~10K | 1.10× | |
| 04 | Île-de-France | ~500K | 1.05× | |
| 05 | Occitanie | ~200K | 1.05× | |
| 06 | Normandy | ~100K | 1.01× | |
| 07 | Centre-Val de Loire | ~100K | 0.97× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.96× | |
| 09 | Brittany | ~100K | 0.95× | |
| 10 | Pays de la Loire | ~100K | 0.94× | |
| 11 | Auvergne-Rhône-Alpes | ~300K | 0.93× | |
| 12 | Grand Est | ~200K | 0.92× | |
| 13 | Hauts-de-France | ~200K | 0.91× |
The strongest cross-interests of the Plant nursery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonsai | Home & Garden | 6.76× | ||
| 02 | Greenhouse | Home & Garden | 6.02× | ||
| 03 | Botanical garden | Home & Garden | 4.98× | ||
| 04 | Gardener | Home & Garden | 4.75× | ||
| 05 | Garden centre | Home & Garden | 4.47× | ||
| 06 | Houseplant | Home & Garden | 4.37× | ||
| 07 | Flowering plant | Home & Garden | 3.92× | ||
| 08 | Lawn | Home & Garden | 3.39× | ||
| 09 | Botany | Home & Garden | 3.13× | ||
| 10 | Tree | Home & Garden | 3.02× | ||
| 11 | Ornamental plant | Home & Garden | 2.94× | ||
| 12 | Bricomarché | Home & Garden | 2.28× | ||
| 13 | Plant | Home & Garden | 2.02× | ||
| 14 | Patrick Bruel | Music & Radio | 1.77× | ||
| 15 | Intermarché | Shopping | 1.70× | ||
| 16 | Agriculture | Business & Career | 1.70× | ||
| 17 | Castorama | Shopping | 1.68× | ||
| 18 | Brico Dépôt | Shopping | 1.65× | ||
| 19 | Lidl | Shopping | 1.63× | ||
| 20 | Nature | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.49× | |
| Tradition | CONSERVATISM | 1.44× | |
| Community Orientation | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Social Media Usage | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× |
Plant nursery has an estimated audience of 2,720,091 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
62.2% of Plant nursery fans are female, 37.8% are male, with an average age of 46.2 years.
Plant nursery fans show strongest brand affinity for Garden centre (4.47×), Bonsai (6.76×), and Greenhouse (6.02×) over the country average.
Plant nursery fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Plant nursery itself, the audience over-indexes on Bonsai (6.76×), Greenhouse (6.02×), Botany (3.13×), and Gardener (4.75×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Plant nursery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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