A data profile of the people who buy, follow and care about Building in Australia — modelled from more than twelve digital signal sources. Building has an estimated audience of 4,986,944 people in Australia.
Building has an estimated audience of 4,986,944 people in Australia. 47.8% are female, 52.2% are male, average age 42.8. Top brand affinities: Škoda Auto, Photovoltaics, Carcare, SUVs, Electric motorcycles and scooters.
Top brand affinities include Škoda Auto, Photovoltaics, Carcare, with strongest over-indexing on Škoda Auto (4.61× the country average).
Demographically, the Building audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Building fan in Australia is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the Building profile in Australia.
47.8% are female, 52.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 42.8 |
| Estimated audience size | 4,986,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Building audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Citroën | Cars & Mobility | 5.95× | ||
| 02 | Porsche 911 | Cars & Mobility | 4.95× | ||
| 03 | Škoda Auto | Cars & Mobility | 4.61× | ||
| 04 | Carcare | Cars & Mobility | 4.23× | ||
| 05 | Volkswagen Tiguan | Cars & Mobility | 4.17× | ||
| 06 | Chopper (motorcycle) | Cars & Mobility | 3.88× | ||
| 07 | Electric motorcycles and scooters | Cars & Mobility | 3.66× | ||
| 08 | Photovoltaics | Home & Garden | 3.35× | ||
| 09 | Lewis Hamilton | Sports | 3.11× | ||
| 10 | Max Verstappen | Sports | 2.80× | ||
| 11 | Hypermarket | Shopping | 2.79× | ||
| 12 | Compact car | Cars & Mobility | 2.64× | ||
| 13 | Family car | Cars & Mobility | 2.56× | ||
| 14 | Honda | Cars & Mobility | 2.34× | ||
| 15 | Air pollution | Health | 2.34× | ||
| 16 | Hardware store | Home & Garden | 1.98× | ||
| 17 | Solar energy | Home & Garden | 1.65× | ||
| 18 | Used car | Cars & Mobility | 1.63× | ||
| 19 | SUVs | Cars & Mobility | 1.60× | ||
| 20 | Formula One | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.44× | |
| DIY Mentality | THRILL | 1.33× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Mindfulness | BALANCE | 0.76× | |
| Tradition | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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