A data profile of the people who buy, follow and care about Building in Switzerland — modelled from more than twelve digital signal sources. Building has an estimated audience of 1,055,378 people in Switzerland.
Building has an estimated audience of 1,055,378 people in Switzerland. 44.4% are female, 55.6% are male, average age 43.1. Top brand affinities: Coop, Conforama, Property finder, Swiss International Air Lines, Modern architecture.
Top brand affinities include Coop, Conforama, Property finder, with strongest over-indexing on Coop (1.62× the country average).
Demographically, the Building audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Building fan in Switzerland is more male, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Coop.
The key figures that characterise the Building profile in Switzerland.
44.4% are female, 55.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 43.1 |
| Estimated audience size | 1,055,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Building audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 3.56× | ||
| 02 | Sports betting | Games | 3.36× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 3.31× | ||
| 04 | Residential area | Home & Garden | 3.18× | ||
| 05 | Modern architecture | Arts & Culture | 2.78× | ||
| 06 | Hat | Fashion & Accessoires | 2.45× | ||
| 07 | Uniqlo | Shopping | 2.11× | ||
| 08 | Luxury real estate | Business & Career | 1.91× | ||
| 09 | Conforama | Home & Garden | 1.79× | ||
| 10 | Digital photography | Business & Career | 1.66× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.63× | ||
| 12 | Coop | Food & Beverages | 1.62× | ||
| 13 | Travel photography | Technology & Electronics | 1.62× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.57× | ||
| 15 | Toys | Games | 1.57× | ||
| 16 | Bars | Travel & Leisure | 1.55× | ||
| 17 | Weddings | Kids & Family | 1.55× | ||
| 18 | Ski resort | Travel & Leisure | 1.53× | ||
| 19 | Desserts | Food & Beverages | 1.53× | ||
| 20 | Apartment | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.59× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Design Affinity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.