A data profile of the people who buy, follow and care about Building in Denmark — modelled from more than twelve digital signal sources. Building has an estimated audience of 954,272 people in Denmark.
Building has an estimated audience of 954,272 people in Denmark. 52.7% are female, 47.3% are male, average age 44.9. Top brand affinities: Elgiganten, Hobby, Gina Tricot, Uniqlo, Georg Jensen.
Top brand affinities include Elgiganten, Hobby, Gina Tricot, with strongest over-indexing on Elgiganten (1.6× the country average).
Demographically, the Building audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
The typical Building fan in Denmark is balanced, around 44.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Building profile in Denmark.
52.7% are female, 47.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 44.9 |
| Estimated audience size | 954,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Building audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milan | Travel & Leisure | 2.02× | ||
| 02 | Zizzi | Food & Beverages | 1.78× | ||
| 03 | Leggings | Fashion & Accessoires | 1.78× | ||
| 04 | Heat pump | Home & Garden | 1.76× | ||
| 05 | Uniqlo | Shopping | 1.70× | ||
| 06 | Department store | Shopping | 1.70× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 1.70× | ||
| 08 | High school | Business & Career | 1.70× | ||
| 09 | Luxury real estate | Business & Career | 1.70× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 1.66× | ||
| 11 | Georg Jensen | Home & Garden | 1.63× | ||
| 12 | Local food | Food & Beverages | 1.63× | ||
| 13 | Hat | Fashion & Accessoires | 1.62× | ||
| 14 | Elgiganten | Shopping | 1.60× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.59× | ||
| 16 | Hobby | Home & Garden | 1.56× | ||
| 17 | Steak | Food & Beverages | 1.56× | ||
| 18 | Hair care | Beauty & Wellness | 1.56× | ||
| 19 | Ryanair | Travel & Leisure | 1.53× | ||
| 20 | Weather | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Design Affinity | PREMIUM | 1.25× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.73× | |
| Social Media Usage | JOY | 0.89× | |
| Price Sensitivity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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