A data profile of the people who buy, follow and care about Origin in Germany — modelled from more than twelve digital signal sources. Origin has an estimated audience of 595,914 people in Germany.
The average Origin fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Wassily Kandinsky, Sigourney Weaver, Nile, with strongest over-indexing on Wassily Kandinsky (117.32× the country average).
Demographically, the Origin audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Origin fan in Germany is more male, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Wassily Kandinsky.
The key figures that characterise the Origin profile in Germany.
19.5% are female, 80.5% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 19.5% |
| Male | 80.5% |
| Average age | 36.7 |
| Estimated audience size | 595,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 29% | |
| 30-39 | 29% | |
| 40-49 | 23% | |
| 50+ | 5% |
of the worldwide Origin audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.5% |
| Australia | 21.9% |
| Japan | 7.6% |
Where the Origin audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~70K | 1.16× | |
| 02 | Schleswig-Holstein | ~30K | 1.11× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.09× | |
| 04 | Bremen | ~6K | 1.09× | |
| 05 | Sachsen | ~30K | 1.04× | |
| 06 | Hessen | ~50K | 1.03× | |
| 07 | Berlin | ~30K | 1.03× | |
| 08 | Brandenburg | ~20K | 0.99× | |
| 09 | Baden-Württemberg | ~80K | 0.98× | |
| 10 | Thüringen | ~20K | 0.98× | |
| 11 | Bayern | ~100K | 0.97× | |
| 12 | Rheinland-Pfalz | ~30K | 0.97× | |
| 13 | Sachsen-Anhalt | ~20K | 0.95× | |
| 14 | Saarland | ~7K | 0.92× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.91× | |
| 16 | Hamburg | ~10K | 0.83× |
The strongest cross-interests of the Origin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wassily Kandinsky | Arts & Culture | 117.32× | ||
| 02 | Nile | Travel & Leisure | 56.52× | ||
| 03 | Sigourney Weaver | Movies & TV | 53.67× | ||
| 04 | Sepultura | Music & Radio | 43.63× | ||
| 05 | Raspberry Pi | Technology & Electronics | 24.56× | ||
| 06 | Ethiopian Airlines | Travel & Leisure | 23.61× | ||
| 07 | SanDisk | Technology & Electronics | 23.60× | ||
| 08 | Within Temptation | Music & Radio | 19.26× | ||
| 09 | Red Sea | Travel & Leisure | 18.62× | ||
| 10 | Egypt national football team | Sports | 18.50× | ||
| 11 | Al Ahly SC | Sports | 17.07× | ||
| 12 | Mohamed Salah | Sports | 15.29× | ||
| 13 | Qatar | Travel & Leisure | 13.67× | ||
| 14 | Cairo | Travel & Leisure | 13.60× | ||
| 15 | Power metal | Music & Radio | 12.95× | ||
| 16 | Forex Online Trading | Business & Career | 12.21× | ||
| 17 | Spreadsheet | Technology & Electronics | 10.77× | ||
| 18 | Pillow | Home & Garden | 4.68× | ||
| 19 | Family | Kids & Family | 2.32× | ||
| 20 | Germany | Travel & Leisure | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.59× | |
| Convenience Orientation | PREMIUM | 1.96× | |
| Urban Lifestyle | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| DIY Mentality | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.79× |
Origin has an estimated audience of 595,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
19.5% of Origin fans are female, 80.5% are male, with an average age of 36.7 years.
Origin fans show strongest brand affinity for Wassily Kandinsky (117.32×), Sigourney Weaver (53.67×), and Nile (56.52×) over the country average.
Origin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Origin itself, the audience over-indexes on Sigourney Weaver (53.67×), Nile (56.52×), Raspberry Pi (24.56×), and Qatar (13.67×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Origin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.