Origin Audience in Germany
Origin has an estimated audience of 496,495 people in Germany. 42.9% are female, 57.1% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kahului, Hawaii, Goosebumps (film), Medieval fantasy, Gil Ofarim, Unique Gifts.
The average Origin fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kahului, Hawaii, Goosebumps (film), Medieval fantasy, with strongest over-indexing on Kahului, Hawaii (63.17× the country average). Demographically, the Origin audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Origin fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 38.5 |
| Estimated audience size | 496,495 |
Audience persona
The typical Origin fan in Germany is more male, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Kahului, Hawaii.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,105 | 1.15× |
| Bayern | 79,188 | 0.99× |
| Baden-Württemberg | 68,403 | 1.01× |
| Niedersachsen | 57,814 | 1.2× |
| Hessen | 39,171 | 1.04× |
| Sachsen | 25,115 | 1.03× |
| Rheinland-Pfalz | 24,179 | 0.97× |
| Berlin | 22,551 | 1.02× |
| Schleswig-Holstein | 20,177 | 1.13× |
| Brandenburg | 14,735 | 0.96× |
| Thüringen | 12,158 | 0.96× |
| Sachsen-Anhalt | 11,463 | 0.89× |
| Hamburg | 9,271 | 0.83× |
| Mecklenburg-Vorpommern | 8,270 | 0.87× |
| Saarland | 5,319 | 0.87× |
| Bremen | 4,590 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kahului, Hawaii | 63.17× | Travel & Leisure |
| Goosebumps (film) | 20.48× | Movies & TV |
| Medieval fantasy | 23.61× | Literature |
| Gil Ofarim | 2.01× | Music & Radio |
| Unique Gifts | 1.76× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Fast Five | 6× | Movies & TV |
| Christmas Gift | 1.9× | Kids & Family |
| Building insulation | 4.33× | Home & Garden |
| Birthday Gifts | 1.64× | Kids & Family |
| Laneige | 5.6× | Beauty & Wellness |
| Buying a House | 5.27× | Home & Garden |
| Kettlebell lifting | 5.13× | Sports |
| Esra Erol | 4.12× | Movies & TV |
| Natural rubber | 1.68× | Cars & Mobility |
| Captain Fantastic (film) | 6.19× | Movies & TV |
| Elbenwald.de | 6.84× | Shopping |
| Sloe gin | 13.96× | Food & Beverages |
| Elīna Garanča | 4.15× | Music & Radio |
| Video izle | 1.86× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.92 |
| Convenience Orientation | PREMIUM | 1.61 |
| Urban Lifestyle | OPEN | 1.48 |
| Early Adopter Mentality | POWER | 1.36 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Travelling | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Australia | 17.7% |
| Japan | 6.6% |
See Origin audiences in other countries
More Metal audiences in Germany
Frequently asked questions
How many fans does Origin have in Germany?
Origin has an estimated audience of 496,495 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Origin fans?
42.9% of Origin fans are female, 57.1% are male, with an average age of 38.5 years.
Which brands do Origin fans like most?
Origin fans show strongest brand affinity for Kahului, Hawaii (63.17×), Goosebumps (film) (20.48×), and Medieval fantasy (23.61×) over the country average.
Where do Origin fans live in Germany?
Origin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,105), Bayern (reach 79,188), and Baden-Württemberg (reach 68,403). These three regions account for the largest share of the active audience.
What other brands do Origin fans also like?
Beyond Origin itself, the audience over-indexes on Goosebumps (film) (20.48×), Medieval fantasy (23.61×), Gil Ofarim (2.01×), and Unique Gifts (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Origin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.