A data profile of the people who buy, follow and care about Papyrus in Australia — modelled from more than twelve digital signal sources. Papyrus has an estimated audience of 2,126,104 people in Australia.
Papyrus has an estimated audience of 2,126,104 people in Australia. 65.0% are female, 35.0% are male, average age 44.8. Top brand affinities: Wikipedia, Microwave oven, Hypermarket, Aldi, IKEA.
Top brand affinities include Wikipedia, Microwave oven, Hypermarket, with strongest over-indexing on Wikipedia (6.35× the country average).
Demographically, the Papyrus audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Papyrus fan in Australia is more female, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Papyrus profile in Australia.
65.0% are female, 35.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 44.8 |
| Estimated audience size | 2,126,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Papyrus audience comes from Australia.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 8.1% |
| India | 6.6% |
The strongest cross-interests of the Papyrus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 6.35× | ||
| 02 | Convenience food | Food & Beverages | 5.88× | ||
| 03 | Hypermarket | Shopping | 4.33× | ||
| 04 | Tom Hardy | Movies & TV | 3.84× | ||
| 05 | Public security | Politics & Society | 3.80× | ||
| 06 | Microwave oven | Home & Garden | 3.57× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 3.06× | ||
| 08 | Crime fiction | Literature | 3.03× | ||
| 09 | Anne Hathaway | Movies & TV | 3.02× | ||
| 10 | Cappuccino | Food & Beverages | 2.52× | ||
| 11 | Innovation | Business & Career | 2.49× | ||
| 12 | Discount stores | Shopping | 1.98× | ||
| 13 | Museum | Arts & Culture | 1.89× | ||
| 14 | Zoo | Kids & Family | 1.88× | ||
| 15 | Aldi | Shopping | 1.82× | ||
| 16 | Nonprofit organization | Politics & Society | 1.77× | ||
| 17 | Subscription business model | Shopping | 1.76× | ||
| 18 | Charitable organization | Politics & Society | 1.63× | ||
| 19 | IKEA | Home & Garden | 1.61× | ||
| 20 | Organic food | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.54× | |
| Individualism | JOY | 1.92× | |
| Tradition | CONSERVATISM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Travelling | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Papyrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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