Rascasse Audience Intelligence

Subscription business model Audience in Belgium

A data profile of the people who buy, follow and care about Subscription business model in Belgium — modelled from more than twelve digital signal sources. Subscription business model has an estimated audience of 1,271,015 people in Belgium.

The average Subscription business model fan in Belgium is 44.9 years old, balanced, and lives primarily in Antwerp.

The audience is concentrated in Antwerp, East Flanders, Hainaut.

Top brand affinities include Radio 2, Libelle, Bored Panda, with strongest over-indexing on Radio 2 (1.54× the country average).

Demographically, the Subscription business model audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 11 regions tracked by Rascasse.

The typical Subscription business model fan in Belgium is balanced, around 44.9 years old, with strong Social Media Usage tendencies and a notable affinity for Radio 2.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Subscription business model profile in Belgium.

Audience size
1.3M
in Belgium
Gender
53.0%
47.0% male
Age
44.9
average years
Country rank
#613
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subscription business model fans

53.0% are female, 47.0% are male, average age 44.9.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Subscription business model audience in Belgium
MetricValue
Female53.0%
Male47.0%
Average age44.9
Estimated audience size1,271,015
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Subscription business model audience in Belgium
Age bracketShare%
16-199%
20-2917%
30-3917%
40-4922%
50+36%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Subscription business model audience comes from Belgium.

Worldwide audience distribution share by country for Subscription business model
CountryShare
United States26.3%
India6.8%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subscription business model audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Subscription business model fans by region: top regions in Belgium
#RegionReachAffinity×
01Antwerp~200K1.31×
02East Flanders~200K1.15×
03West Flanders~100K1.15×
04Limburg~70K1.11×
05Flemish Brabant~100K1.05×
06Brussels~90K1.02×
07Hainaut~100K1.00×
08Liege~100K0.88×
09Walloon Brabant~30K0.88×
10Province of Namur~50K0.82×
11Luxembourg~30K0.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subscription business model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subscription business model audience
#·InterestCategoryAffinity×
01Trump Hotel Las VegasTravel & Leisure1.66×
02NsmblInternet & Social Media1.64×
03Trump Tower (New York City)Travel & Leisure1.63×
04LibellePets & Animals1.62×
05Libelle.beKids & Family1.62×
06Radio 2Music & Radio1.54×
07Bored PandaInternet & Social Media1.54×
08Professional boxingSports1.54×
09Everlast (boxing)Sports1.54×
10Simon ZachenhuberSports1.54×
11Journal des FemmesNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subscription business model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Subscription business model audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.03×
Pet OwnershipJOY0.96×
Design AffinityPREMIUM0.77×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Subscription business model audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.59×
TravellingTHRILL0.66×
PatriotismCONSERVATISM0.72×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Subscription business model have in Belgium?

Subscription business model has an estimated audience of 1,271,015 people in Belgium, concentrated in Antwerp and East Flanders.

02

What is the gender split and age of Subscription business model fans?

53.0% of Subscription business model fans are female, 47.0% are male, with an average age of 44.9 years.

03

Which brands do Subscription business model fans like most?

Subscription business model fans show strongest brand affinity for Radio 2 (1.54×), Libelle (1.62×), and Bored Panda (1.54×) over the country average.

04

Where do Subscription business model fans live in Belgium?

Subscription business model fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Hainaut (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Subscription business model fans also like?

Beyond Subscription business model itself, the audience over-indexes on Libelle (1.62×), Bored Panda (1.54×), Professional boxing (1.54×), and Everlast (boxing) (1.54×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Subscription business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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