A data profile of the people who buy, follow and care about Quotation in Australia — modelled from more than twelve digital signal sources. Quotation has an estimated audience of 1,896,713 people in Australia.
Quotation has an estimated audience of 1,896,713 people in Australia. 61.1% are female, 38.9% are male, average age 45.9. Top brand affinities: Wikipedia, Public security, Internet celebrity, Apple TV, Subscription business model.
Top brand affinities include Wikipedia, Public security, Internet celebrity, with strongest over-indexing on Wikipedia (4.23× the country average).
Demographically, the Quotation audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Extroversion, Individualism.
The typical Quotation fan in Australia is more female, around 45.9 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Quotation profile in Australia.
61.1% are female, 38.9% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.9 |
| Estimated audience size | 1,896,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Quotation audience comes from Australia.
| Country | Share |
|---|---|
| United States | 38.2% |
| Italy | 12.4% |
| United Kingdom | 7.7% |
The strongest cross-interests of the Quotation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public security | Politics & Society | 4.67× | ||
| 02 | Wikipedia | Internet & Social Media | 4.23× | ||
| 03 | Harry Styles | Music & Radio | 3.22× | ||
| 04 | Ryan Gosling | Movies & TV | 2.49× | ||
| 05 | Internet celebrity | Internet & Social Media | 2.44× | ||
| 06 | Anne Hathaway | Movies & TV | 2.34× | ||
| 07 | Tom Hardy | Movies & TV | 2.32× | ||
| 08 | Henry Cavill | Movies & TV | 2.30× | ||
| 09 | Jennifer Lawrence | Movies & TV | 2.19× | ||
| 10 | Apple TV | Movies & TV | 2.04× | ||
| 11 | Virtual reality | Technology & Electronics | 1.95× | ||
| 12 | Videography | Internet & Social Media | 1.92× | ||
| 13 | Hypermarket | Shopping | 1.89× | ||
| 14 | Margot Robbie | Movies & TV | 1.89× | ||
| 15 | Microwave oven | Home & Garden | 1.69× | ||
| 16 | Innovation | Business & Career | 1.67× | ||
| 17 | Subscription business model | Shopping | 1.65× | ||
| 18 | Pay television | Movies & TV | 1.64× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.53× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.36× | |
| Individualism | JOY | 1.34× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.74× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Quotation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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