Quotation Audience in Germany
Quotation has an estimated audience of 1,692,401 people in Germany. 64.6% are female, 35.4% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Progressive rock, Stradivarius, Natural rubber, KLIX (AM).
The average Quotation fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Progressive rock, Stradivarius, with strongest over-indexing on Israel (4.29× the country average). Demographically, the Quotation audience skews more female with an average age of 41.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Quotation fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 41.6 |
| Estimated audience size | 1,692,401 |
Audience persona
The typical Quotation fan in Germany is more female, around 41.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 384,324 | 1.04× |
| Bayern | 255,450 | 0.94× |
| Baden-Württemberg | 249,493 | 1.08× |
| Niedersachsen | 172,846 | 1.05× |
| Hessen | 118,942 | 0.92× |
| Sachsen | 95,830 | 1.15× |
| Rheinland-Pfalz | 81,501 | 0.96× |
| Berlin | 76,130 | 1.01× |
| Schleswig-Holstein | 61,228 | 1.01× |
| Brandenburg | 56,154 | 1.07× |
| Thüringen | 47,751 | 1.11× |
| Sachsen-Anhalt | 44,063 | 1× |
| Hamburg | 32,965 | 0.86× |
| Mecklenburg-Vorpommern | 30,874 | 0.96× |
| Saarland | 19,744 | 0.95× |
| Bremen | 12,885 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 4.29× | Travel & Leisure |
| Progressive rock | 2.23× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.2× | Cars & Mobility |
| KLIX (AM) | 2.39× | Music & Radio |
| Volvo V60 | 3.8× | Cars & Mobility |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Hakone, Kanagawa | 4.56× | Travel & Leisure |
| Home Delivery | 1.78× | Food & Beverages |
| Zagreb | 2.39× | Travel & Leisure |
| Esra Erol | 3.33× | Movies & TV |
| Corfu (regional unit) | 1.83× | Travel & Leisure |
| Nationality | 1.62× | Politics & Society |
| Women's empowerment | 1.86× | Politics & Society |
| Homesteading | 3.2× | Home & Garden |
| Caprivi Strip | 4.82× | |
| Graham Greene (actor) | 1.94× | |
| Hobby Lobby | 3.11× | Home & Garden |
| Japanese domestic market | 2.14× | Politics & Society |
| Brunello Cucinelli | 2.12× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.03 |
| Pet Ownership | JOY | 1.92 |
| Mindfulness | BALANCE | 1.46 |
| Spirituality | BALANCE | 1.41 |
| Sustainability | BALANCE | 1.4 |
| Tradition | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| Italy | 12.4% |
| United Kingdom | 7.7% |
See Quotation audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Quotation have in Germany?
Quotation has an estimated audience of 1,692,401 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quotation fans?
64.6% of Quotation fans are female, 35.4% are male, with an average age of 41.6 years.
Which brands do Quotation fans like most?
Quotation fans show strongest brand affinity for Israel (4.29×), Progressive rock (2.23×), and Stradivarius (1.97×) over the country average.
Where do Quotation fans live in Germany?
Quotation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 384,324), Bayern (reach 255,450), and Baden-Württemberg (reach 249,493). These three regions account for the largest share of the active audience.
What other brands do Quotation fans also like?
Beyond Quotation itself, the audience over-indexes on Progressive rock (2.23×), Stradivarius (1.97×), Natural rubber (2.2×), and KLIX (AM) (2.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quotation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.