Rascasse Audience Intelligence

Quotation Audience in South Africa

A data profile of the people who buy, follow and care about Quotation in South Africa — modelled from more than twelve digital signal sources. Quotation has an estimated audience of 990,857 people in South Africa.

#557among Topic in South Africa
#125in Business & Career

Quotation has an estimated audience of 990,857 people in South Africa. 59.1% are female, 40.9% are male, average age 35.3. Top brand affinities: Paris Saint-Germain, Inter Milan, Tradition, Buddhism, Innovation.

Top brand affinities include Paris Saint-Germain, Inter Milan, Tradition, with strongest over-indexing on Paris Saint-Germain (1.97× the country average).

Demographically, the Quotation audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Spirituality, Tradition.

The typical Quotation fan in South Africa is more female, around 35.3 years old, with strong Spirituality tendencies and a notable affinity for Paris Saint-Germain.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Quotation profile in South Africa.

Audience size
991K
in South Africa
Gender
59.1%♀
40.9% male
Age
35.3
average years
Country rank
#777
Topic in South Africa
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quotation fans

59.1% are female, 40.9% are male, average age 35.3.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Quotation audience in South Africa
MetricValue
Female59.1%
Male40.9%
Average age35.3
Estimated audience size990,857
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Quotation audience in South Africa
Age bracketShare%
16-1931%
20-2923%
30-3917%
40-4912%
50+18%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Quotation audience comes from South Africa.

Worldwide audience distribution share by country for Quotation
CountryShare
United States38.2%
Italy12.4%
United Kingdom7.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quotation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quotation audience
#·InterestCategoryAffinity×
01BuddhismHealth4.16×
02HinduismPolitics & Society2.64×
03EmiratesTravel & Leisure2.40×
04Business schoolBusiness & Career2.30×
05Inter MilanSports2.27×
06Virtual realityTechnology & Electronics2.18×
07Digital photographyBusiness & Career2.08×
08ZooKids & Family2.05×
09Paris Saint-GermainSports1.97×
10Non-alcoholic beverageFood & Beverages1.95×
11Sports clubSports1.87×
12InnovationBusiness & Career1.86×
13JudaismPolitics & Society1.86×
14TraditionPolitics & Society1.83×
15ActivismPolitics & Society1.75×
16AirlineTravel & Leisure1.74×
17Department storeShopping1.74×
18NFLSports1.60×
19VolleyballSports1.53×
20TV game showsMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quotation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quotation audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.92×
TraditionCONSERVATISM1.83×
Early Adopter MentalityPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quotation audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
Social Media UsageJOY0.73×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in South Africa

See Quotation audiences in other countries

How to read this data

Audience size is the estimated number of people in South Africa who actively search for Quotation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →