A data profile of the people who buy, follow and care about Volleyball in South Africa — modelled from more than twelve digital signal sources. Volleyball has an estimated audience of 948,198 people in South Africa.
Volleyball has an estimated audience of 948,198 people in South Africa. 50.8% are female, 49.2% are male, average age 36.9. Top brand affinities: Sports club, Springbok, Basketball, Soccer-Laduma, Wikipedia.
Top brand affinities include Sports club, Springbok, Basketball, with strongest over-indexing on Sports club (3.67× the country average).
Demographically, the Volleyball audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Volleyball fan in South Africa is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Sports club.
The key figures that characterise the Volleyball profile in South Africa.
50.8% are female, 49.2% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 36.9 |
| Estimated audience size | 948,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Volleyball audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 8.6% |
| Italy | 6.0% |
The strongest cross-interests of the Volleyball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Futsal | Sports | 5.28× | ||
| 02 | Sports club | Sports | 3.67× | ||
| 03 | National Rugby League | Sports | 1.97× | ||
| 04 | Six Nations Championship | Sports | 1.95× | ||
| 05 | South African Rugby Union | Sports | 1.92× | ||
| 06 | FIFA Club World Cup | Sports | 1.89× | ||
| 07 | Rugby sevens | Sports | 1.87× | ||
| 08 | Stormers | Sports | 1.71× | ||
| 09 | Club Brugge KV | Sports | 1.68× | ||
| 10 | Rory McIlroy | Sports | 1.66× | ||
| 11 | AS Monaco FC | Sports | 1.66× | ||
| 12 | Marcus Rashford | Sports | 1.63× | ||
| 13 | Aston Villa F.C. | Sports | 1.62× | ||
| 14 | rugby | Sports | 1.61× | ||
| 15 | Springbok | Sports | 1.54× | ||
| 16 | Basketball | Sports | 1.53× | ||
| 17 | Wikipedia | Internet & Social Media | 1.53× | ||
| 18 | Quotation | Business & Career | 1.53× | ||
| 19 | Soccer-Laduma | Sports | 1.51× | ||
| 20 | Premier Soccer League | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Social Media Usage | JOY | 1.11× | |
| Healthy Lifestyle | BALANCE | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.72× | |
| Spirituality | BALANCE | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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