A data profile of the people who buy, follow and care about Estate (law) in Australia — modelled from more than twelve digital signal sources. Estate (law) has an estimated audience of 3,727,777 people in Australia.
Estate (law) has an estimated audience of 3,727,777 people in Australia. Top brand affinities: Real property, IKEA, National Australia Bank, Microwave oven, Home Appliances.
Top brand affinities include Real property, IKEA, National Australia Bank, with strongest over-indexing on Real property (3.54× the country average).
The typical Estate (law) fan in Australia shows strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Estate (law) profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 3,727,777 |
of the worldwide Estate (law) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 36.3% |
| India | 6.4% |
| France | 5.1% |
The strongest cross-interests of the Estate (law) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.54× | ||
| 02 | Single-family detached home | Home & Garden | 3.54× | ||
| 03 | Terraced house | Home & Garden | 2.98× | ||
| 04 | Microwave oven | Home & Garden | 2.75× | ||
| 05 | Asset management | Business & Career | 2.66× | ||
| 06 | Hypermarket | Shopping | 2.55× | ||
| 07 | Home automation | Technology & Electronics | 2.38× | ||
| 08 | Innovation | Business & Career | 1.95× | ||
| 09 | Kitchenware | Home & Garden | 1.88× | ||
| 10 | Mortgage calculator | Home & Garden | 1.77× | ||
| 11 | First-time buyer | Shopping | 1.73× | ||
| 12 | First class travel | Travel & Leisure | 1.72× | ||
| 13 | IKEA | Home & Garden | 1.71× | ||
| 14 | National Australia Bank | Business & Career | 1.67× | ||
| 15 | Home Appliances | Home & Garden | 1.61× | ||
| 16 | Discount stores | Shopping | 1.61× | ||
| 17 | Auction | Shopping | 1.58× | ||
| 18 | Singapore Airlines | Travel & Leisure | 1.57× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.57× | ||
| 20 | Mortgage loans | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.00× | |
| Quality Awareness | PREMIUM | 1.90× | |
| Indulgence | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Creativity | OPEN | 0.91× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Estate (law). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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