A data profile of the people who buy, follow and care about Estate (law) in Canada — modelled from more than twelve digital signal sources. Estate (law) has an estimated audience of 4,077,777 people in Canada.
Estate (law) fans in Canada are concentrated in Ontario, with strong brand affinity for Real property.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Innovation, Public transport, with strongest over-indexing on Real property (3.89× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Estate (law) fan in Canada shows strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Estate (law) profile in Canada.
| Metric | Value |
|---|---|
| Estimated audience size | 4,077,777 |
of the worldwide Estate (law) audience comes from Canada.
| Country | Share |
|---|---|
| United States | 36.3% |
| India | 6.4% |
| France | 5.1% |
Where the Estate (law) audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.50× | |
| 02 | British Columbia | ~900K | 1.41× | |
| 03 | Alberta | ~600K | 1.27× | |
| 04 | Manitoba | ~200K | 1.07× | |
| 05 | Saskatchewan | ~100K | 1.06× | |
| 06 | Nova Scotia | ~100K | 0.91× | |
| 07 | New Brunswick | ~90K | 0.90× | |
| 08 | Prince Edward Island | ~20K | 0.85× | |
| 09 | Newfoundland and Labrador | ~50K | 0.80× | |
| 10 | Quebec | ~700K | 0.72× |
The strongest cross-interests of the Estate (law) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.89× | ||
| 02 | Mineral water | Food & Beverages | 2.58× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.33× | ||
| 04 | Mobile payment | Business & Career | 2.22× | ||
| 05 | Asset management | Business & Career | 2.22× | ||
| 06 | Terraced house | Home & Garden | 2.04× | ||
| 07 | Single-family detached home | Home & Garden | 2.04× | ||
| 08 | Townhouse | Home & Garden | 2.00× | ||
| 09 | Innovation | Business & Career | 1.85× | ||
| 10 | Wealth management | Business & Career | 1.83× | ||
| 11 | Public transport | Cars & Mobility | 1.78× | ||
| 12 | Home insurance | Business & Career | 1.72× | ||
| 13 | Microwave oven | Home & Garden | 1.70× | ||
| 14 | Career development | Business & Career | 1.67× | ||
| 15 | Western Union | Business & Career | 1.66× | ||
| 16 | Sustainable energy | Home & Garden | 1.66× | ||
| 17 | Life insurance | Business & Career | 1.61× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.59× | ||
| 19 | Rail transport | Travel & Leisure | 1.52× | ||
| 20 | Refrigerator | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.86× | |
| Career Orientation | POWER | 1.63× | |
| Family Orientation | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.91× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Estate (law). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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