A data profile of the people who buy, follow and care about Estate (law) in Spain — modelled from more than twelve digital signal sources. Estate (law) has an estimated audience of 2,513,500 people in Spain.
Estate (law) has an estimated audience of 2,513,500 people in Spain. Top brand affinities: Real property, First-time buyer, Modern architecture, Property finder, Apartment.
Top brand affinities include Real property, First-time buyer, Modern architecture, with strongest over-indexing on Real property (6.09× the country average).
The typical Estate (law) fan in Spain shows strong DIY Mentality tendencies and a notable affinity for Real property.
The key figures that characterise the Estate (law) profile in Spain.
| Metric | Value |
|---|---|
| Estimated audience size | 2,513,500 |
of the worldwide Estate (law) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 36.3% |
| India | 6.4% |
| France | 5.1% |
The strongest cross-interests of the Estate (law) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 11.10× | ||
| 02 | First-time buyer | Shopping | 7.62× | ||
| 03 | Real estate broker | Home & Garden | 6.45× | ||
| 04 | Real property | Home & Garden | 6.09× | ||
| 05 | Property finder | Home & Garden | 5.95× | ||
| 06 | Residential area | Home & Garden | 5.13× | ||
| 07 | Modern architecture | Arts & Culture | 4.88× | ||
| 08 | Apartment | Business & Career | 3.69× | ||
| 09 | Luxury real estate | Business & Career | 3.59× | ||
| 10 | Refrigerator | Home & Garden | 3.56× | ||
| 11 | Renovation | Home & Garden | 3.37× | ||
| 12 | Hardware store | Home & Garden | 3.10× | ||
| 13 | Zara Home | Home & Garden | 2.65× | ||
| 14 | Caixabank | Business & Career | 2.56× | ||
| 15 | Innovation | Business & Career | 2.41× | ||
| 16 | IBEX 35 | Business & Career | 2.32× | ||
| 17 | Home improvement | Home & Garden | 1.89× | ||
| 18 | Personal finance | Business & Career | 1.79× | ||
| 19 | Internet & Social Media | 1.70× | |||
| 20 | Iberia (airline) | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.59× | |
| Design Affinity | PREMIUM | 2.19× | |
| Luxury Orientation | PREMIUM | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.95× | |
| Tradition | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Estate (law). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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