A data profile of the people who buy, follow and care about Computer network in Australia — modelled from more than twelve digital signal sources. Computer network has an estimated audience of 2,847,221 people in Australia.
Computer network has an estimated audience of 2,847,221 people in Australia. 49.9% are female, 50.1% are male, average age 42.7. Top brand affinities: Wikipedia, Virtual reality, Linux, Innovation, Tabloid (newspaper format).
Top brand affinities include Wikipedia, Virtual reality, Linux, with strongest over-indexing on Wikipedia (2.92× the country average).
Demographically, the Computer network audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Computer network fan in Australia is balanced, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Computer network profile in Australia.
49.9% are female, 50.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 42.7 |
| Estimated audience size | 2,847,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Computer network audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Computer network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virtual reality | Technology & Electronics | 3.43× | ||
| 02 | Wikipedia | Internet & Social Media | 2.92× | ||
| 03 | Linux | Technology & Electronics | 2.49× | ||
| 04 | Privacy policy | Technology & Electronics | 2.41× | ||
| 05 | Bluetooth | Technology & Electronics | 2.08× | ||
| 06 | Landline | Technology & Electronics | 2.08× | ||
| 07 | Broadband | Technology & Electronics | 1.94× | ||
| 08 | Ryan Gosling | Movies & TV | 1.84× | ||
| 09 | Mobile payment | Business & Career | 1.83× | ||
| 10 | Crossword | Games | 1.81× | ||
| 11 | Public security | Politics & Society | 1.69× | ||
| 12 | Innovation | Business & Career | 1.67× | ||
| 13 | Electric motorcycles and scooters | Cars & Mobility | 1.59× | ||
| 14 | Internet service provider | Technology & Electronics | 1.57× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.56× | ||
| 16 | Apple TV | Movies & TV | 1.56× | ||
| 17 | Air pollution | Health | 1.56× | ||
| 18 | Online newspaper | News | 1.54× | ||
| 19 | Desktop computers | Technology & Electronics | 1.52× | ||
| 20 | Tom Welling | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Individualism | JOY | 1.21× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Pet Ownership | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Computer network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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