A data profile of the people who buy, follow and care about Computer network in Switzerland — modelled from more than twelve digital signal sources. Computer network has an estimated audience of 889,221 people in Switzerland.
Computer network has an estimated audience of 889,221 people in Switzerland. 46.9% are female, 53.1% are male, average age 43.4. Top brand affinities: Coop, Google, AutoScout24, Hornbach, Conforama.
Top brand affinities include Coop, Google, AutoScout24, with strongest over-indexing on Coop (1.84× the country average).
Demographically, the Computer network audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Computer network fan in Switzerland is balanced, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Computer network profile in Switzerland.
46.9% are female, 53.1% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 43.4 |
| Estimated audience size | 889,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Computer network audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Computer network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virtual reality | Technology & Electronics | 3.97× | ||
| 02 | Non-fiction books | Literature | 3.65× | ||
| 03 | Hornbach | Shopping | 2.60× | ||
| 04 | Electronics | Technology & Electronics | 2.22× | ||
| 05 | Take-out | Food & Beverages | 2.20× | ||
| 06 | Transfermarkt | Sports | 2.11× | ||
| 07 | Wikipedia | Internet & Social Media | 1.99× | ||
| 08 | Conforama | Home & Garden | 1.91× | ||
| 09 | Festival | Music & Radio | 1.90× | ||
| 10 | Coop | Food & Beverages | 1.84× | ||
| 11 | Internet & Social Media | 1.77× | |||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.77× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.77× | ||
| 14 | Mobile phones | Technology & Electronics | 1.72× | ||
| 15 | Bars | Travel & Leisure | 1.71× | ||
| 16 | Spas | Beauty & Wellness | 1.66× | ||
| 17 | Education | Business & Career | 1.59× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.57× | ||
| 19 | Social media | Business & Career | 1.53× | ||
| 20 | Current events | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Spirituality | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Creativity | OPEN | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Computer network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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