A data profile of the people who buy, follow and care about Computer network in South Africa — modelled from more than twelve digital signal sources. Computer network has an estimated audience of 1,036,687 people in South Africa.
Computer network has an estimated audience of 1,036,687 people in South Africa. 48.0% are female, 52.0% are male, average age 37.2. Top brand affinities: Innovation, Smart device, Projectors, Virtual reality, Malt whisky.
Top brand affinities include Innovation, Smart device, Projectors, with strongest over-indexing on Innovation (1.52× the country average).
Demographically, the Computer network audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Computer network fan in South Africa is balanced, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Innovation.
The key figures that characterise the Computer network profile in South Africa.
48.0% are female, 52.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 37.2 |
| Estimated audience size | 1,036,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Computer network audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Computer network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sennheiser | Technology & Electronics | 2.28× | ||
| 02 | Nintendo Switch | Games | 2.23× | ||
| 03 | Malt whisky | Food & Beverages | 2.22× | ||
| 04 | Noise-cancelling headphones | Technology & Electronics | 2.11× | ||
| 05 | Virtual reality | Technology & Electronics | 2.02× | ||
| 06 | High-end audio | Technology & Electronics | 1.98× | ||
| 07 | Single malt scotch | Food & Beverages | 1.91× | ||
| 08 | Social shopping | Shopping | 1.87× | ||
| 09 | Counter-Strike: Global Offensive | Games | 1.84× | ||
| 10 | Rip Curl | Fashion & Accessoires | 1.82× | ||
| 11 | Projectors | Technology & Electronics | 1.75× | ||
| 12 | Amazon Web Services | Technology & Electronics | 1.69× | ||
| 13 | Poker | Games | 1.67× | ||
| 14 | Private equity | Business & Career | 1.64× | ||
| 15 | Massive open online course | Business & Career | 1.61× | ||
| 16 | Smoked meat | Food & Beverages | 1.58× | ||
| 17 | Smart device | Technology & Electronics | 1.57× | ||
| 18 | Dow Jones Industrial Average | Business & Career | 1.57× | ||
| 19 | Chopper (motorcycle) | Cars & Mobility | 1.54× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Career Orientation | POWER | 1.19× | |
| Sustainability | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Creativity | OPEN | 0.76× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Computer network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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