A data profile of the people who buy, follow and care about Language in Australia — modelled from more than twelve digital signal sources. Language has an estimated audience of 3,515,762 people in Australia.
Language has an estimated audience of 3,515,762 people in Australia. 61.2% are female, 38.8% are male, average age 41.6. Top brand affinities: Wikipedia, Instant messaging, High school, Crossword, WhatsApp.
Top brand affinities include Wikipedia, Instant messaging, High school, with strongest over-indexing on Wikipedia (2.14× the country average).
Demographically, the Language audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Language fan in Australia is more female, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Language profile in Australia.
61.2% are female, 38.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 41.6 |
| Estimated audience size | 3,515,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Language audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
The strongest cross-interests of the Language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James McAvoy | Movies & TV | 4.21× | ||
| 02 | Language education | Business & Career | 3.41× | ||
| 03 | Joseph Gordon-Levitt | Movies & TV | 3.41× | ||
| 04 | Edward Norton | Movies & TV | 3.06× | ||
| 05 | Jude Law | Movies & TV | 2.50× | ||
| 06 | Jake Gyllenhaal | Movies & TV | 2.44× | ||
| 07 | Ralph Fiennes | Movies & TV | 2.40× | ||
| 08 | Wikipedia | Internet & Social Media | 2.14× | ||
| 09 | Crossword | Games | 2.04× | ||
| 10 | High school | Business & Career | 1.86× | ||
| 11 | Detective fiction | Literature | 1.73× | ||
| 12 | Rhetoric | Politics & Society | 1.72× | ||
| 13 | Master of Business Administration | Business & Career | 1.71× | ||
| 14 | Germany | Travel & Leisure | 1.65× | ||
| 15 | Virtual reality | Technology & Electronics | 1.58× | ||
| 16 | Jason Momoa | Movies & TV | 1.58× | ||
| 17 | Makeup brush | Beauty & Wellness | 1.57× | ||
| 18 | Instant messaging | Internet & Social Media | 1.54× | ||
| 19 | Nail art | Beauty & Wellness | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.28× | |
| Tradition | CONSERVATISM | 1.23× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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