A data profile of the people who buy, follow and care about Language in South Africa — modelled from more than twelve digital signal sources. Language has an estimated audience of 1,083,485 people in South Africa.
Language has an estimated audience of 1,083,485 people in South Africa. 60.0% are female, 40.0% are male, average age 35.5. Top brand affinities: Tom Hardy, Buddhism, Massive open online course, Emma Watson, Nobel Peace Prize.
Top brand affinities include Tom Hardy, Buddhism, Massive open online course, with strongest over-indexing on Tom Hardy (1.63× the country average).
Demographically, the Language audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Language fan in South Africa is more female, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Tom Hardy.
The key figures that characterise the Language profile in South Africa.
60.0% are female, 40.0% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 35.5 |
| Estimated audience size | 1,083,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Language audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
The strongest cross-interests of the Language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babbel | Business & Career | 1.83× | ||
| 02 | Nobel Peace Prize | Politics & Society | 1.72× | ||
| 03 | Burning Man | Music & Radio | 1.72× | ||
| 04 | Vietnam Airlines | Travel & Leisure | 1.70× | ||
| 05 | Deportivo Alavés | Sports | 1.68× | ||
| 06 | Massive open online course | Business & Career | 1.65× | ||
| 07 | Udinese Calcio | Sports | 1.65× | ||
| 08 | Crowdsourcing | Business & Career | 1.64× | ||
| 09 | Tom Hardy | Movies & TV | 1.63× | ||
| 10 | Emma Watson | Movies & TV | 1.62× | ||
| 11 | Buffy the Vampire Slayer | Movies & TV | 1.59× | ||
| 12 | Stephen King | Literature | 1.57× | ||
| 13 | Chris Pine | Movies & TV | 1.57× | ||
| 14 | Toyota Prius | Cars & Mobility | 1.56× | ||
| 15 | Buddhism | Health | 1.55× | ||
| 16 | Cate Blanchett | Movies & TV | 1.54× | ||
| 17 | Medicinal plants | Health | 1.54× | ||
| 18 | Alanis Morissette | Music & Radio | 1.54× | ||
| 19 | Pfizer | Health | 1.52× | ||
| 20 | RC Strasbourg Alsace | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.21× | |
| Sustainability | BALANCE | 1.16× | |
| Pet Ownership | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.83× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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