A data profile of the people who buy, follow and care about Language in Switzerland — modelled from more than twelve digital signal sources. Language has an estimated audience of 1,076,002 people in Switzerland.
Language has an estimated audience of 1,076,002 people in Switzerland. 58.9% are female, 41.1% are male, average age 39.7. Top brand affinities: Language education, Hornbach, Education, Spas, Wikipedia.
Top brand affinities include Language education, Hornbach, Education, with strongest over-indexing on Language education (4.97× the country average).
Demographically, the Language audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Language fan in Switzerland is more female, around 39.7 years old, with strong Community Orientation tendencies and a notable affinity for Language education.
The key figures that characterise the Language profile in Switzerland.
58.9% are female, 41.1% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 39.7 |
| Estimated audience size | 1,076,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Language audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
The strongest cross-interests of the Language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language education | Business & Career | 4.97× | ||
| 02 | Stradivarius | Shopping | 2.47× | ||
| 03 | University | Business & Career | 2.04× | ||
| 04 | Hornbach | Shopping | 2.01× | ||
| 05 | Charity and causes | Business & Career | 1.99× | ||
| 06 | Viral video | Internet & Social Media | 1.94× | ||
| 07 | Zara | Shopping | 1.82× | ||
| 08 | High-definition television | Technology & Electronics | 1.82× | ||
| 09 | Fnac | Shopping | 1.74× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.72× | ||
| 11 | Contemporary R&B | Music & Radio | 1.72× | ||
| 12 | Self-esteem | Health | 1.69× | ||
| 13 | Wikipedia | Internet & Social Media | 1.62× | ||
| 14 | Festival | Music & Radio | 1.61× | ||
| 15 | Instant messaging | Internet & Social Media | 1.61× | ||
| 16 | Education | Business & Career | 1.59× | ||
| 17 | Mobile game | Games | 1.57× | ||
| 18 | Electronics | Technology & Electronics | 1.56× | ||
| 19 | Higher education | Business & Career | 1.55× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Spirituality | BALANCE | 1.48× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Sports Activity | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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