A data profile of the people who buy, follow and care about Printing in Australia — modelled from more than twelve digital signal sources. Printing has an estimated audience of 7,469,394 people in Australia.
Printing has an estimated audience of 7,469,394 people in Australia. 56.8% are female, 43.2% are male, average age 43.6. Top brand affinities: Wikipedia, Crossword, Bored Panda, Poster, Jason Momoa.
Top brand affinities include Wikipedia, Crossword, Bored Panda, with strongest over-indexing on Wikipedia (1.75× the country average).
Demographically, the Printing audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Printing fan in Australia is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Printing profile in Australia.
56.8% are female, 43.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 43.6 |
| Estimated audience size | 7,469,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Printing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James McAvoy | Movies & TV | 2.02× | ||
| 02 | Crossword | Games | 1.99× | ||
| 03 | Italo disco | Music & Radio | 1.93× | ||
| 04 | Home inspection | Home & Garden | 1.80× | ||
| 05 | Wikipedia | Internet & Social Media | 1.75× | ||
| 06 | Edward Norton | Movies & TV | 1.75× | ||
| 07 | Sharon Stone | Movies & TV | 1.72× | ||
| 08 | Joseph Gordon-Levitt | Movies & TV | 1.71× | ||
| 09 | Thingiverse | Arts & Culture | 1.69× | ||
| 10 | Jason Momoa | Movies & TV | 1.67× | ||
| 11 | Poster | Arts & Culture | 1.65× | ||
| 12 | Jude Law | Movies & TV | 1.65× | ||
| 13 | Nathan Fillion | Movies & TV | 1.63× | ||
| 14 | Bored Panda | Internet & Social Media | 1.61× | ||
| 15 | John Williams | Music & Radio | 1.61× | ||
| 16 | Ralph Fiennes | Movies & TV | 1.61× | ||
| 17 | Image scanner | Technology & Electronics | 1.57× | ||
| 18 | DVD player | Technology & Electronics | 1.55× | ||
| 19 | Duvet | Home & Garden | 1.53× | ||
| 20 | Christopher Walken | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.13× | |
| Community Orientation | OPEN | 1.11× | |
| Tradition | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Travelling | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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