A data profile of the people who buy, follow and care about Printing in Switzerland — modelled from more than twelve digital signal sources. Printing has an estimated audience of 1,662,261 people in Switzerland.
Printing has an estimated audience of 1,662,261 people in Switzerland. 52.9% are female, 47.1% are male, average age 43.2. Top brand affinities: Coop, Swiss International Air Lines, Hornbach, Conforama, Pets.
Top brand affinities include Coop, Swiss International Air Lines, Hornbach, with strongest over-indexing on Coop (1.75× the country average).
Demographically, the Printing audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Printing fan in Switzerland is balanced, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Printing profile in Switzerland.
52.9% are female, 47.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 43.2 |
| Estimated audience size | 1,662,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Printing audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 3.75× | ||
| 02 | Real property | Home & Garden | 2.55× | ||
| 03 | Transfermarkt | Sports | 2.48× | ||
| 04 | Hornbach | Shopping | 2.02× | ||
| 05 | Wikipedia | Internet & Social Media | 1.87× | ||
| 06 | Electronics | Technology & Electronics | 1.80× | ||
| 07 | Swiss International Air Lines | Travel & Leisure | 1.76× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.76× | ||
| 09 | Festival | Music & Radio | 1.76× | ||
| 10 | Coop | Food & Beverages | 1.75× | ||
| 11 | Toys | Games | 1.75× | ||
| 12 | Bars | Travel & Leisure | 1.73× | ||
| 13 | Desserts | Food & Beverages | 1.72× | ||
| 14 | Mobile phones | Technology & Electronics | 1.71× | ||
| 15 | Conforama | Home & Garden | 1.67× | ||
| 16 | Current events | Arts & Culture | 1.64× | ||
| 17 | Education | Business & Career | 1.63× | ||
| 18 | Social media | Business & Career | 1.60× | ||
| 19 | Spas | Beauty & Wellness | 1.60× | ||
| 20 | Pets | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Extroversion | THRILL | 1.43× | |
| Early Adopter Mentality | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Quality Awareness | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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