A data profile of the people who buy, follow and care about Printing in Sweden — modelled from more than twelve digital signal sources. Printing has an estimated audience of 1,473,267 people in Sweden.
Printing has an estimated audience of 1,473,267 people in Sweden. 60.7% are female, 39.3% are male, average age 42.9. Top brand affinities: Hemnet, Biltema, Gina Tricot, Google, KappAhl.
Top brand affinities include Hemnet, Biltema, Gina Tricot, with strongest over-indexing on Hemnet (2.23× the country average).
Demographically, the Printing audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Printing fan in Sweden is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Printing profile in Sweden.
60.7% are female, 39.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.9 |
| Estimated audience size | 1,473,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Printing audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weaving | Fashion & Accessoires | 2.28× | ||
| 02 | Crochet | Home & Garden | 2.26× | ||
| 03 | Hemnet | Home & Garden | 2.23× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 2.22× | ||
| 05 | KappAhl | Fashion & Accessoires | 2.19× | ||
| 06 | Biltema | Business & Career | 2.16× | ||
| 07 | Flower | Home & Garden | 2.03× | ||
| 08 | Fiction books | Literature | 1.94× | ||
| 09 | Winery | Food & Beverages | 1.90× | ||
| 10 | Celebrity | Movies & TV | 1.89× | ||
| 11 | Hair products | Beauty & Wellness | 1.86× | ||
| 12 | Internet & Social Media | 1.83× | |||
| 13 | Dogs | Pets & Animals | 1.83× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.78× | ||
| 15 | Happiness | Health | 1.77× | ||
| 16 | Current events | Arts & Culture | 1.75× | ||
| 17 | Lindex | Fashion & Accessoires | 1.73× | ||
| 18 | Video games | Games | 1.71× | ||
| 19 | Science | Business & Career | 1.70× | ||
| 20 | Mobile phones | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Extroversion | THRILL | 1.51× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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