A data profile of the people who buy, follow and care about Printing in Ireland — modelled from more than twelve digital signal sources. Printing has an estimated audience of 1,254,086 people in Ireland.
Printing has an estimated audience of 1,254,086 people in Ireland. 56.8% are female, 43.2% are male, average age 42.7. Top brand affinities: Crossword, Anthropology, Drawing, Weaving, Poster.
Top brand affinities include Crossword, Anthropology, Drawing, with strongest over-indexing on Crossword (2.73× the country average).
Demographically, the Printing audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Printing fan in Ireland is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Crossword.
The key figures that characterise the Printing profile in Ireland.
56.8% are female, 43.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.7 |
| Estimated audience size | 1,254,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Printing audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 2.73× | ||
| 02 | Poster | Arts & Culture | 2.19× | ||
| 03 | Backpack | Fashion & Accessoires | 1.75× | ||
| 04 | Anthropology | Business & Career | 1.65× | ||
| 05 | Hugh Jackman | Movies & TV | 1.62× | ||
| 06 | Leonardo da Vinci | Arts & Culture | 1.61× | ||
| 07 | Vincent van Gogh | Arts & Culture | 1.57× | ||
| 08 | Weaving | Fashion & Accessoires | 1.54× | ||
| 09 | Library | Literature | 1.54× | ||
| 10 | Michael Jackson | Music & Radio | 1.53× | ||
| 11 | Vue Cinemas | Movies & TV | 1.53× | ||
| 12 | Duvet | Home & Garden | 1.53× | ||
| 13 | British hip hop | Music & Radio | 1.53× | ||
| 14 | Odeon Cinemas | Movies & TV | 1.53× | ||
| 15 | Vimeo | Movies & TV | 1.53× | ||
| 16 | Drawing | Home & Garden | 1.52× | ||
| 17 | Bored Panda | Internet & Social Media | 1.51× | ||
| 18 | Reese Witherspoon | Movies & TV | 1.51× | ||
| 19 | Scarlett Johansson | Movies & TV | 1.50× | ||
| 20 | Apple cider vinegar | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Tradition | CONSERVATISM | 1.15× | |
| Convenience Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Creativity | OPEN | 0.90× | |
| Sustainability | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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