A data profile of the people who buy, follow and care about Lawyer in Australia — modelled from more than twelve digital signal sources. Lawyer has an estimated audience of 3,814,406 people in Australia.
Lawyer has an estimated audience of 3,814,406 people in Australia. 52.6% are female, 47.4% are male, average age 45.5. Top brand affinities: Aldi, Innovation, Wikipedia, Breaking news, Real property.
Top brand affinities include Aldi, Innovation, Wikipedia, with strongest over-indexing on Aldi (1.5× the country average).
Demographically, the Lawyer audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Lawyer fan in Australia is balanced, around 45.5 years old, with strong Individualism tendencies and a notable affinity for Aldi.
The key figures that characterise the Lawyer profile in Australia.
52.6% are female, 47.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 45.5 |
| Estimated audience size | 3,814,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Lawyer audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 10.5% |
| Italy | 5.5% |
The strongest cross-interests of the Lawyer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 2.20× | ||
| 02 | Retail banking | Business & Career | 2.18× | ||
| 03 | Wikipedia | Internet & Social Media | 2.12× | ||
| 04 | Sustainable energy | Home & Garden | 2.12× | ||
| 05 | Affiliate marketing | Business & Career | 1.95× | ||
| 06 | Elderly care | Health | 1.93× | ||
| 07 | Asset management | Business & Career | 1.80× | ||
| 08 | Renewable energy | Business & Career | 1.77× | ||
| 09 | Vehicle insurance | Cars & Mobility | 1.71× | ||
| 10 | Home insurance | Business & Career | 1.65× | ||
| 11 | Employment agency | Business & Career | 1.63× | ||
| 12 | Internet & Social Media | 1.62× | |||
| 13 | Public security | Politics & Society | 1.62× | ||
| 14 | Real property | Home & Garden | 1.61× | ||
| 15 | Photovoltaics | Home & Garden | 1.60× | ||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | Online banking | Business & Career | 1.57× | ||
| 18 | Breaking news | Movies & TV | 1.55× | ||
| 19 | Stock exchange | Business & Career | 1.53× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.47× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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