A data profile of the people who buy, follow and care about Lawyer in South Africa — modelled from more than twelve digital signal sources. Lawyer has an estimated audience of 1,086,691 people in South Africa.
Lawyer has an estimated audience of 1,086,691 people in South Africa. 53.9% are female, 46.1% are male, average age 40.9. Top brand affinities: Innovation, Sustainable energy, Efficient energy use, Single malt whisky, Hostel.
Top brand affinities include Innovation, Sustainable energy, Efficient energy use, with strongest over-indexing on Innovation (1.59× the country average).
Demographically, the Lawyer audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Lawyer fan in South Africa is balanced, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Lawyer profile in South Africa.
53.9% are female, 46.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.9 |
| Estimated audience size | 1,086,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 25% |
of the worldwide Lawyer audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 10.5% |
| Italy | 5.5% |
The strongest cross-interests of the Lawyer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private equity | Business & Career | 2.06× | ||
| 02 | Malt whisky | Food & Beverages | 1.89× | ||
| 03 | Hilton Hotels & Resorts | Travel & Leisure | 1.75× | ||
| 04 | UNESCO | Politics & Society | 1.71× | ||
| 05 | Civil service | Politics & Society | 1.70× | ||
| 06 | Hostel | Travel & Leisure | 1.68× | ||
| 07 | Derivative (finance) | Business & Career | 1.67× | ||
| 08 | Single malt whisky | Food & Beverages | 1.61× | ||
| 09 | Lufthansa | Travel & Leisure | 1.61× | ||
| 10 | Singapore Airlines | Travel & Leisure | 1.60× | ||
| 11 | Innovation | Business & Career | 1.59× | ||
| 12 | Sustainable energy | Home & Garden | 1.59× | ||
| 13 | Tom Hardy | Movies & TV | 1.59× | ||
| 14 | Commuting | Cars & Mobility | 1.59× | ||
| 15 | Prosecco | Food & Beverages | 1.57× | ||
| 16 | Ryan Gosling | Movies & TV | 1.57× | ||
| 17 | Meghan Markle | Fashion & Accessoires | 1.53× | ||
| 18 | Energy bar | Food & Beverages | 1.53× | ||
| 19 | Efficient energy use | Technology & Electronics | 1.51× | ||
| 20 | Air France | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Indulgence | JOY | 1.33× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.78× | |
| Risk Appetite | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.