A data profile of the people who buy, follow and care about St.George Bank in Australia — modelled from more than twelve digital signal sources. St.George Bank has an estimated audience of 3,088,339 people in Australia.
St.George Bank has an estimated audience of 3,088,339 people in Australia. 48.2% are female, 51.8% are male, average age 43.3. Top brand affinities: National Australia Bank, Westpac, Commonwealth Bank, Online banking, Australia Post.
Top brand affinities include National Australia Bank, Westpac, Commonwealth Bank, with strongest over-indexing on National Australia Bank (4.95× the country average).
Demographically, the St.George Bank audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.
The typical St.George Bank fan in Australia is balanced, around 43.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for National Australia Bank.
The key figures that characterise the St.George Bank profile in Australia.
48.2% are female, 51.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 43.3 |
| Estimated audience size | 3,088,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 33% |
of the worldwide St.George Bank audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 96.4% |
| United States | 1.1% |
| United Kingdom | 0.4% |
The strongest cross-interests of the St.George Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dawson's Creek | Movies & TV | 5.31× | ||
| 02 | Bank account | Business & Career | 5.00× | ||
| 03 | National Australia Bank | Business & Career | 4.95× | ||
| 04 | Online banking | Business & Career | 4.95× | ||
| 05 | Westpac | Business & Career | 4.04× | ||
| 06 | Debit card | Business & Career | 2.99× | ||
| 07 | Commonwealth Bank | Business & Career | 2.75× | ||
| 08 | Red Rooster | Food & Beverages | 2.24× | ||
| 09 | Soft drinks | Food & Beverages | 2.21× | ||
| 10 | Vehicle insurance | Cars & Mobility | 2.15× | ||
| 11 | Australia Post | Business & Career | 2.07× | ||
| 12 | Koala | Pets & Animals | 2.02× | ||
| 13 | Pizza Hut | Food & Beverages | 1.97× | ||
| 14 | Wikipedia | Internet & Social Media | 1.91× | ||
| 15 | Aldi | Shopping | 1.80× | ||
| 16 | Internet & Social Media | 1.80× | |||
| 17 | Innovation | Business & Career | 1.74× | ||
| 18 | Telstra | Technology & Electronics | 1.73× | ||
| 19 | Subway | Food & Beverages | 1.66× | ||
| 20 | Dan Murphy's | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.37× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Design Affinity | PREMIUM | 0.69× | |
| Tradition | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for St.George Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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