Rascasse Audience Intelligence

Bloomberg Audience Demographics in United States

Bloomberg has an estimated audience of 3.8M people in United States.

#2among Business in United States
#73among TV channels in United States#764in Business & Career

The average Bloomberg fan in United States is 40.9 years old, more male, and lives primarily in New York.

By number of fans, Bloomberg ranks #2 among the 79 objects in Business in United States — 636.0× the group median.

Its fans are 1.1 years older than the group average of 39.8.

Women make up 37.8% of the fan base, 9.8 percentage points fewer than the group average.

Most fans live in New York, California, New Jersey.

Category: Business & Career · Type: TV Channel · Subtype: Business

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
37.8%♀
62.2% male
Age
40.9
average years
Country rank
#8556
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Bloomberg

37.8% are female, 62.2% are male, average age 40.9.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Bloomberg audience in United States
MetricValue
Female37.8%
Male62.2%
Average age40.9
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Bloomberg audience in United States
Age bracketShare%
16-2417%
25-3418%
35-4423%
45-5420%
55+22%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Bloomberg audience comes from United States.

Worldwide audience distribution share by country for Bloomberg
CountryShare
China23.1%
United States18.4%
Turkey5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bloomberg fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K3.32×
02New York~700K3.14×
03New Jersey~300K2.63×
04Massachusetts~200K1.96×
05Connecticut~80K1.94×
06Vermont~10K1.57×
07Maryland~100K1.47×
08California~600K1.32×
09Virginia~100K1.31×
10New Hampshire~20K1.27×
11Washington~100K1.18×
12Illinois~200K1.14×
13Rhode Island~10K1.12×
14Florida~300K1.10×
15Colorado~70K1.10×
16Oregon~50K1.05×
17Maine~20K1.01×
18Pennsylvania~100K1.00×
19Wyoming~6K0.98×
20Texas~200K0.91×
21Minnesota~50K0.85×
22Georgia~100K0.84×
23Montana~10K0.84×
24Delaware~9K0.84×
25Hawaii~10K0.83×
26North Carolina~100K0.82×
27Michigan~90K0.82×
28South Carolina~50K0.79×
29Arizona~60K0.75×
30Wisconsin~50K0.75×
31Ohio~100K0.72×
32South Dakota~7K0.72×
33Alaska~6K0.72×
34Kansas~20K0.71×
35Utah~30K0.68×
36Iowa~20K0.68×
37New Mexico~20K0.68×
38Indiana~50K0.67×
39Nevada~20K0.66×
40Tennessee~50K0.65×
41Idaho~10K0.62×
42Missouri~40K0.59×
43Nebraska~10K0.59×
44Alabama~30K0.56×
45Kentucky~30K0.56×
46Arkansas~20K0.52×
47West Virginia~10K0.50×
48Louisiana~30K0.49×
49Mississippi~20K0.48×
50Oklahoma~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Bloomberg, United States
0.47×1.00×3.32×
Appendix

Explore more audiences

More Business audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bloomberg over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bloomberg-8558” · Methodology