A data profile of the people who buy, follow and care about Psychology in Australia — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 7,819,626 people in Australia.
The average Psychology fan in Australia is 42.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Bachelor's degree, Neuroscience, Developmental psychology, with strongest over-indexing on Bachelor's degree (2.71× the country average).
Demographically, the Psychology audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Psychology fan in Australia is more female, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Bachelor's degree.
The key figures that characterise the Psychology profile in Australia.
62.5% are female, 37.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 42.4 |
| Estimated audience size | 7,819,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Psychology audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
Where the Psychology audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~2M | 1.16× | |
| 02 | South Australia | ~700K | 1.09× | |
| 03 | Victoria | ~2.5M | 1.08× | |
| 04 | Western Australia | ~900K | 1.00× | |
| 05 | New South Wales | ~3M | 0.97× | |
| 06 | Tasmania | ~200K | 0.97× | |
| 07 | Australian Capital Territory | ~200K | 0.94× | |
| 08 | Northern Territory | ~60K | 0.81× |
The strongest cross-interests of the Psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bachelor's degree | Business & Career | 2.71× | ||
| 02 | Neuroscience | Business & Career | 2.07× | ||
| 03 | Philosophy of mind | Health | 1.91× | ||
| 04 | Autonomy | Politics & Society | 1.90× | ||
| 05 | Cognitive science | Health | 1.84× | ||
| 06 | Self-knowledge (psychology) | Health | 1.76× | ||
| 07 | Behavioural sciences | Business & Career | 1.67× | ||
| 08 | Emotional intelligence | Health | 1.63× | ||
| 09 | Kinship | Kids & Family | 1.62× | ||
| 10 | Developmental psychology | Health | 1.60× | ||
| 11 | Germanic languages | Politics & Society | 1.59× | ||
| 12 | Higher education in the United States | Politics & Society | 1.57× | ||
| 13 | Web conferencing | Technology & Electronics | 1.52× | ||
| 14 | Kundalini yoga | Health | 1.52× | ||
| 15 | Diploma | Business & Career | 1.52× | ||
| 16 | Hindi | Politics & Society | 1.51× | ||
| 17 | Sanskrit | Politics & Society | 1.51× | ||
| 18 | Collaborative software | Technology & Electronics | 1.51× | ||
| 19 | Urdu | Politics & Society | 1.50× | ||
| 20 | Speakers bureau | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.49× | |
| Community Orientation | OPEN | 1.22× | |
| Creativity | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Pet Ownership | JOY | 0.89× | |
| Travelling | THRILL | 0.98× |
Psychology has an estimated audience of 7,819,626 people in Australia, concentrated in New South Wales and Victoria.
62.5% of Psychology fans are female, 37.5% are male, with an average age of 42.4 years.
Psychology fans show strongest brand affinity for Bachelor's degree (2.71×), Neuroscience (2.07×), and Developmental psychology (1.6×) over the country average.
Psychology fans in Australia are most concentrated in New South Wales (reach ~3M), Victoria (reach ~2.5M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Psychology itself, the audience over-indexes on Neuroscience (2.07×), Developmental psychology (1.6×), Cognitive science (1.84×), and Kinship (1.62×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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