A data profile of the people who buy, follow and care about Psychology in Malaysia — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 2,781,433 people in Malaysia.
Psychology has an estimated audience of 2,781,433 people in Malaysia. 50.3% are female, 49.7% are male, average age 36.9. Top brand affinities: Self care, Cinema of Bangladesh, Actor Vijay, vijay tv, Self-confidence.
Top brand affinities include Self care, Cinema of Bangladesh, Actor Vijay, with strongest over-indexing on Self care (1.65× the country average).
Demographically, the Psychology audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Travelling, Sustainability.
The typical Psychology fan in Malaysia is balanced, around 36.9 years old, with strong Travelling tendencies and a notable affinity for Self care.
The key figures that characterise the Psychology profile in Malaysia.
50.3% are female, 49.7% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.9 |
| Estimated audience size | 2,781,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Psychology audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
The strongest cross-interests of the Psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-knowledge (psychology) | Health | 2.34× | ||
| 02 | Early childhood | Kids & Family | 2.22× | ||
| 03 | Actor Vijay | Movies & TV | 2.15× | ||
| 04 | Self-confidence | Health | 1.92× | ||
| 05 | Sari-sari store | Shopping | 1.90× | ||
| 06 | University of Surabaya | Business & Career | 1.89× | ||
| 07 | Motivational speaking | Business & Career | 1.83× | ||
| 08 | Korean movies | Movies & TV | 1.73× | ||
| 09 | vijay tv | Movies & TV | 1.71× | ||
| 10 | Self care | Health | 1.65× | ||
| 11 | Creative writing | Business & Career | 1.65× | ||
| 12 | Mindfulness | Health | 1.64× | ||
| 13 | Makeup Lessons | Beauty & Wellness | 1.62× | ||
| 14 | Korean Series | Movies & TV | 1.60× | ||
| 15 | Modeling agency | Fashion & Accessoires | 1.58× | ||
| 16 | Interpersonal attraction | Kids & Family | 1.56× | ||
| 17 | Cinema of Bangladesh | Movies & TV | 1.53× | ||
| 18 | Self-love | Health | 1.52× | ||
| 19 | Self-awareness | Health | 1.52× | ||
| 20 | foodpanda | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.35× | |
| Sustainability | BALANCE | 1.25× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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