A data profile of the people who buy, follow and care about Small business in Australia — modelled from more than twelve digital signal sources. Small business has an estimated audience of 6,614,634 people in Australia.
Small business has an estimated audience of 6,614,634 people in Australia. 53.1% are female, 46.9% are male, average age 43.8. Top brand affinities: Innovation, Sustainable energy, LinkedIn, Real estate investing, Retail banking.
Top brand affinities include Innovation, Sustainable energy, LinkedIn, with strongest over-indexing on Innovation (2.66× the country average).
Demographically, the Small business audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
The typical Small business fan in Australia is balanced, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Innovation.
The key figures that characterise the Small business profile in Australia.
53.1% are female, 46.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 43.8 |
| Estimated audience size | 6,614,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Small business audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 2.66× | ||
| 02 | Coworking | Business & Career | 1.92× | ||
| 03 | Retail banking | Business & Career | 1.90× | ||
| 04 | Interior architecture | Business & Career | 1.89× | ||
| 05 | Sustainable energy | Home & Garden | 1.85× | ||
| 06 | Modest Fashion | Fashion & Accessoires | 1.84× | ||
| 07 | Day trader | Business & Career | 1.83× | ||
| 08 | Bitcoin | Business & Career | 1.81× | ||
| 09 | Business school | Business & Career | 1.79× | ||
| 10 | Internet & Social Media | 1.77× | |||
| 11 | Asset management | Business & Career | 1.76× | ||
| 12 | AutoCAD | Technology & Electronics | 1.75× | ||
| 13 | Money management | Business & Career | 1.64× | ||
| 14 | Travel Blogger | Travel & Leisure | 1.64× | ||
| 15 | Vistaprint | Business & Career | 1.59× | ||
| 16 | Real estate investing | Business & Career | 1.54× | ||
| 17 | Bookkeeping | Games | 1.53× | ||
| 18 | Sustainable clothing | Fashion & Accessoires | 1.52× | ||
| 19 | Amazon Web Services | Technology & Electronics | 1.52× | ||
| 20 | Harvard Business Review | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.37× | |
| Risk Appetite | THRILL | 1.30× | |
| Sustainability | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Sports Activity | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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