A data profile of the people who buy, follow and care about Small business in Switzerland — modelled from more than twelve digital signal sources. Small business has an estimated audience of 1,286,465 people in Switzerland.
Small business has an estimated audience of 1,286,465 people in Switzerland. 46.8% are female, 53.2% are male, average age 44.8. Top brand affinities: Coop, Swiss International Air Lines, Google, Hornbach, Conforama.
Top brand affinities include Coop, Swiss International Air Lines, Google, with strongest over-indexing on Coop (1.88× the country average).
Demographically, the Small business audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Small business fan in Switzerland is balanced, around 44.8 years old, with strong Risk Appetite tendencies and a notable affinity for Coop.
The key figures that characterise the Small business profile in Switzerland.
46.8% are female, 53.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 44.8 |
| Estimated audience size | 1,286,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Small business audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-employment | Business & Career | 2.75× | ||
| 02 | Hornbach | Shopping | 2.23× | ||
| 03 | Innovation | Business & Career | 2.21× | ||
| 04 | Tattoos | Fashion & Accessoires | 1.93× | ||
| 05 | Swiss International Air Lines | Travel & Leisure | 1.92× | ||
| 06 | Weddings | Kids & Family | 1.91× | ||
| 07 | Coop | Food & Beverages | 1.88× | ||
| 08 | Desserts | Food & Beverages | 1.87× | ||
| 09 | Toys | Games | 1.86× | ||
| 10 | Bars | Travel & Leisure | 1.82× | ||
| 11 | Conforama | Home & Garden | 1.74× | ||
| 12 | Wikipedia | Internet & Social Media | 1.70× | ||
| 13 | Happiness | Health | 1.59× | ||
| 14 | Kitchen | Home & Garden | 1.59× | ||
| 15 | Psychology | Business & Career | 1.58× | ||
| 16 | Concerts | Music & Radio | 1.55× | ||
| 17 | Nature | Home & Garden | 1.54× | ||
| 18 | Dogs | Pets & Animals | 1.54× | ||
| 19 | Spas | Beauty & Wellness | 1.53× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.69× | |
| Early Adopter Mentality | POWER | 1.64× | |
| Career Orientation | POWER | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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