A data profile of the people who buy, follow and care about Small business in Indonesia — modelled from more than twelve digital signal sources. Small business has an estimated audience of 6,165,179 people in Indonesia.
Small business has an estimated audience of 6,165,179 people in Indonesia. 45.0% are female, 55.0% are male, average age 35.9. Top brand affinities: WhatsApp, Telegram, Slot machine, Online poker, Baby food.
Top brand affinities include WhatsApp, Telegram, Slot machine, with strongest over-indexing on WhatsApp (1.52× the country average).
Demographically, the Small business audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Small business fan in Indonesia is balanced, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Small business profile in Indonesia.
45.0% are female, 55.0% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 35.9 |
| Estimated audience size | 6,165,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Small business audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.27× | ||
| 02 | Slot machine | Games | 2.21× | ||
| 03 | Investment management | Business & Career | 2.21× | ||
| 04 | Self-employment | Business & Career | 2.17× | ||
| 05 | Online poker | Games | 2.08× | ||
| 06 | Baby food | Kids & Family | 2.07× | ||
| 07 | Fashion show | Fashion & Accessoires | 2.03× | ||
| 08 | Indonesian cuisine | Food & Beverages | 1.95× | ||
| 09 | Coffee roasting | Food & Beverages | 1.88× | ||
| 10 | FC Bayern Munich | Sports | 1.86× | ||
| 11 | Family car | Cars & Mobility | 1.85× | ||
| 12 | Charity and causes | Business & Career | 1.82× | ||
| 13 | Home business | Business & Career | 1.77× | ||
| 14 | Massively multiplayer online games | Games | 1.72× | ||
| 15 | Pizza | Food & Beverages | 1.64× | ||
| 16 | Viu (streaming media) | Movies & TV | 1.62× | ||
| 17 | Cholesterol | Food & Beverages | 1.62× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Digital photography | Business & Career | 1.52× | ||
| 20 | Telkomsel | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.59× | |
| Community Orientation | OPEN | 1.40× | |
| Quality Awareness | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.50× | |
| Spirituality | BALANCE | 0.71× | |
| Tradition | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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