A data profile of the people who buy, follow and care about Business model in Australia — modelled from more than twelve digital signal sources. Business model has an estimated audience of 2,173,140 people in Australia.
Business model has an estimated audience of 2,173,140 people in Australia. 56.4% are female, 43.6% are male, average age 44.7. Top brand affinities: Innovation, Wikipedia, Passive income, Asset management, Drop shipping.
Top brand affinities include Innovation, Wikipedia, Passive income, with strongest over-indexing on Innovation (4.52× the country average).
Demographically, the Business model audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Business model fan in Australia is more female, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Business model profile in Australia.
56.4% are female, 43.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 44.7 |
| Estimated audience size | 2,173,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Business model audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.3% |
| India | 6.7% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Business model audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 4.52× | ||
| 02 | Passive income | Business & Career | 3.31× | ||
| 03 | Private equity | Business & Career | 3.22× | ||
| 04 | Asset management | Business & Career | 3.18× | ||
| 05 | Money management | Business & Career | 2.74× | ||
| 06 | Internet & Social Media | 2.61× | |||
| 07 | Employment agency | Business & Career | 2.50× | ||
| 08 | Employment website | Business & Career | 2.28× | ||
| 09 | Hypermarket | Shopping | 2.15× | ||
| 10 | Wikipedia | Internet & Social Media | 2.08× | ||
| 11 | Photovoltaics | Home & Garden | 2.04× | ||
| 12 | Real estate investing | Business & Career | 1.84× | ||
| 13 | Sustainable energy | Home & Garden | 1.83× | ||
| 14 | Drop shipping | Shopping | 1.80× | ||
| 15 | Google Flights | Travel & Leisure | 1.79× | ||
| 16 | Stock market | Business & Career | 1.78× | ||
| 17 | Wealth management | Business & Career | 1.68× | ||
| 18 | Microwave oven | Home & Garden | 1.63× | ||
| 19 | Tesla Motors | Cars & Mobility | 1.58× | ||
| 20 | Crossword | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.87× | |
| Risk Appetite | THRILL | 1.40× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Pet Ownership | JOY | 0.76× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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