A data profile of the people who buy, follow and care about Cookie in South Africa — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 947,069 people in South Africa.
Cookie has an estimated audience of 947,069 people in South Africa. 75.3% are female, 24.7% are male, average age 37.2. Top brand affinities: Bakery, Snack food, Fast casual restaurants, Crocs, Microwave oven.
Top brand affinities include Bakery, Snack food, Fast casual restaurants, with strongest over-indexing on Bakery (1.96× the country average).
Demographically, the Cookie audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Pet Ownership.
The typical Cookie fan in South Africa is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Bakery.
The key figures that characterise the Cookie profile in South Africa.
75.3% are female, 24.7% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 37.2 |
| Estimated audience size | 947,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Cookie audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.9% |
| China | 5.4% |
The strongest cross-interests of the Cookie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oreo | Food & Beverages | 4.00× | ||
| 02 | Baking powder | Food & Beverages | 2.43× | ||
| 03 | Sugar substitute | Food & Beverages | 2.17× | ||
| 04 | Potato chip | Food & Beverages | 1.99× | ||
| 05 | Bakery | Food & Beverages | 1.96× | ||
| 06 | Birkenstock | Fashion & Accessoires | 1.94× | ||
| 07 | Street food | Food & Beverages | 1.78× | ||
| 08 | Microwave oven | Home & Garden | 1.65× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.65× | ||
| 10 | Cupcake | Food & Beverages | 1.63× | ||
| 11 | Snack food | Food & Beverages | 1.62× | ||
| 12 | Knitting | Home & Garden | 1.62× | ||
| 13 | Zoo | Kids & Family | 1.62× | ||
| 14 | Online food ordering | Food & Beverages | 1.59× | ||
| 15 | Department store | Shopping | 1.59× | ||
| 16 | Cappuccino | Food & Beverages | 1.59× | ||
| 17 | Crocs | Fashion & Accessoires | 1.57× | ||
| 18 | Fast casual restaurants | Food & Beverages | 1.56× | ||
| 19 | Crime fiction | Literature | 1.55× | ||
| 20 | Organic farming | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.80× | |
| Pet Ownership | JOY | 1.38× | |
| Design Affinity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Risk Appetite | THRILL | 0.69× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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