A data profile of the people who buy, follow and care about Cookie in Spain — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 2,505,959 people in Spain.
Cookie has an estimated audience of 2,505,959 people in Spain. 71.4% are female, 28.6% are male, average age 42.5. Top brand affinities: Confectionery, Chocolate brownie, Sunday Brunch, Cupcake, Ferrero Rocher.
Top brand affinities include Confectionery, Chocolate brownie, Sunday Brunch, with strongest over-indexing on Confectionery (5.19× the country average).
Demographically, the Cookie audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
The typical Cookie fan in Spain is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Confectionery.
The key figures that characterise the Cookie profile in Spain.
71.4% are female, 28.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 42.5 |
| Estimated audience size | 2,505,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 25% |
of the worldwide Cookie audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.9% |
| China | 5.4% |
The strongest cross-interests of the Cookie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ferrero Rocher | Food & Beverages | 10.44× | ||
| 02 | Muffin | Food & Beverages | 8.96× | ||
| 03 | Sunday Brunch | Kids & Family | 8.68× | ||
| 04 | Oreo | Food & Beverages | 7.62× | ||
| 05 | Chocolate brownie | Food & Beverages | 6.73× | ||
| 06 | Michelin Guide | Food & Beverages | 6.08× | ||
| 07 | Confectionery | Food & Beverages | 5.19× | ||
| 08 | Cupcake | Food & Beverages | 5.07× | ||
| 09 | Cheesecake | Food & Beverages | 4.35× | ||
| 10 | Diary | Kids & Family | 4.02× | ||
| 11 | Brunch | Food & Beverages | 3.46× | ||
| 12 | Wine tasting | Food & Beverages | 3.21× | ||
| 13 | Candy | Food & Beverages | 2.89× | ||
| 14 | Breakfast | Food & Beverages | 2.84× | ||
| 15 | Local food | Food & Beverages | 2.30× | ||
| 16 | Dinner | Food & Beverages | 2.23× | ||
| 17 | Pastry | Food & Beverages | 2.08× | ||
| 18 | Aldi | Shopping | 1.85× | ||
| 19 | Flower | Home & Garden | 1.63× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.67× | |
| Luxury Orientation | PREMIUM | 1.45× | |
| Travelling | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Indulgence | JOY | 0.90× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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