A data profile of the people who buy, follow and care about Cake in South Africa — modelled from more than twelve digital signal sources. Cake has an estimated audience of 1,875,128 people in South Africa.
Cake has an estimated audience of 1,875,128 people in South Africa. 73.9% are female, 26.1% are male, average age 37.6. Top brand affinities: Cupcake, Children's clothing, Bakery, Microwave oven, Manicure.
Top brand affinities include Cupcake, Children's clothing, Bakery, with strongest over-indexing on Cupcake (2.33× the country average).
Demographically, the Cake audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Cake fan in South Africa is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Cupcake.
The key figures that characterise the Cake profile in South Africa.
73.9% are female, 26.1% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 37.6 |
| Estimated audience size | 1,875,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Cake audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupcake | Food & Beverages | 2.33× | ||
| 02 | Bakery | Food & Beverages | 1.79× | ||
| 03 | Lip gloss | Beauty & Wellness | 1.74× | ||
| 04 | Microwave oven | Home & Garden | 1.64× | ||
| 05 | Pressure cooking | Home & Garden | 1.63× | ||
| 06 | Wedding planner | Kids & Family | 1.62× | ||
| 07 | Artificial nails | Beauty & Wellness | 1.60× | ||
| 08 | Face powder | Beauty & Wellness | 1.60× | ||
| 09 | Nail salon | Beauty & Wellness | 1.58× | ||
| 10 | Permanent makeup | Beauty & Wellness | 1.58× | ||
| 11 | Manicure | Beauty & Wellness | 1.56× | ||
| 12 | Knitting | Home & Garden | 1.56× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 14 | Waxing | Beauty & Wellness | 1.55× | ||
| 15 | Day spa | Beauty & Wellness | 1.55× | ||
| 16 | Eye shadow | Beauty & Wellness | 1.53× | ||
| 17 | Department store | Shopping | 1.50× | ||
| 18 | Street food | Food & Beverages | 1.50× | ||
| 19 | Eye liner | Beauty & Wellness | 1.50× | ||
| 20 | Concealer | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.70× | |
| Design Affinity | PREMIUM | 1.34× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.76× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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