A data profile of the people who buy, follow and care about Flour in Australia — modelled from more than twelve digital signal sources. Flour has an estimated audience of 2,678,249 people in Australia.
Flour has an estimated audience of 2,678,249 people in Australia. 71.6% are female, 28.4% are male, average age 42.6. Top brand affinities: Cheese, Aldi, Bakery, Desserts, Sourdough.
Top brand affinities include Cheese, Aldi, Bakery, with strongest over-indexing on Cheese (2.46× the country average).
Demographically, the Flour audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Flour fan in Australia is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Cheese.
The key figures that characterise the Flour profile in Australia.
71.6% are female, 28.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 42.6 |
| Estimated audience size | 2,678,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Flour audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.6% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Flour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sourdough | Food & Beverages | 4.89× | ||
| 02 | Nestlé | Food & Beverages | 3.65× | ||
| 03 | Gluten | Health | 3.10× | ||
| 04 | Cheese | Food & Beverages | 2.46× | ||
| 05 | Bakery | Food & Beverages | 2.33× | ||
| 06 | Fast casual restaurants | Food & Beverages | 2.18× | ||
| 07 | Pastry | Food & Beverages | 2.11× | ||
| 08 | Pizza | Food & Beverages | 2.02× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 2.01× | ||
| 10 | Cappuccino | Food & Beverages | 1.87× | ||
| 11 | Local food | Food & Beverages | 1.83× | ||
| 12 | Desserts | Food & Beverages | 1.75× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.70× | ||
| 14 | Aldi | Shopping | 1.66× | ||
| 15 | Espresso | Food & Beverages | 1.64× | ||
| 16 | Milk | Food & Beverages | 1.63× | ||
| 17 | Wikipedia | Internet & Social Media | 1.59× | ||
| 18 | Candy | Food & Beverages | 1.59× | ||
| 19 | Father's Day | Kids & Family | 1.58× | ||
| 20 | Dinner | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.40× | |
| Indulgence | JOY | 1.31× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.92× | |
| Travelling | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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