Rascasse Audience Intelligence

Foodie Audience in Indonesia

A data profile of the people who buy, follow and care about Foodie in Indonesia — modelled from more than twelve digital signal sources. Foodie has an estimated audience of 5,205,277 people in Indonesia.

#218among Topic in Indonesia
#23in Food & Beverages

The average Foodie fan in Indonesia is 35.8 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Foodie profile in Indonesia.

Audience size
5.2M
in Indonesia
Gender
54.3%♀
45.7% male
Age
35.8
average years
Country rank
#294
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foodie fans

54.3% are female, 45.7% are male, average age 35.8.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Foodie audience in Indonesia
MetricValue
Female54.3%
Male45.7%
Average age35.8
Estimated audience size5,205,277
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Foodie audience in Indonesia
Age bracketShare%
16-1916%
20-2933%
30-3926%
40-4916%
50+9%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Foodie audience comes from Indonesia.

Worldwide audience distribution share by country for Foodie
CountryShare
United States19.6%
India7.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foodie audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Foodie fans by region: top regions in Indonesia
#RegionReachAffinity×
01Central Sulawesi~200K3.71×
02South Sulawesi~200K1.14×
03Bali~100K1.09×
04West Papua~20K1.08×
05West Sulawesi~20K1.06×
06North Kalimantan~20K1.05×
07East Nusa Tenggara~60K1.04×
08Gorontalo (disambiguation)(2)~20K1.03×
09North Maluku~20K1.02×
10Jakarta~400K1.01×
11Bangka-Belitung Islands~30K1.01×
12Maluku~20K1.00×
13Papua (province)~30K0.99×
14Bengkulu~40K0.97×
15West Sumatra~90K0.96×
16Southeast Sulawesi~40K0.96×
17Central Kalimantan~40K0.95×
18Jambi~60K0.94×
19North Sulawesi~50K0.94×
20South Sumatra~100K0.93×
21West Nusa Tenggara~60K0.93×
22Riau Islands~50K0.92×
23Aceh~60K0.91×
24South Kalimantan~60K0.91×
25Lampung~100K0.90×
26East Kalimantan~80K0.90×
27West Kalimantan~70K0.90×
28Riau~100K0.89×
29Special Region of Yogyakarta~80K0.89×
30Banten~200K0.82×
31North Sumatra~200K0.79×
32West Java~600K0.77×
33East Java~400K0.74×
34Central Java~400K0.72×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Foodie audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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