Rascasse Audience Intelligence

Foodie Audience in Malaysia

A data profile of the people who buy, follow and care about Foodie in Malaysia — modelled from more than twelve digital signal sources. Foodie has an estimated audience of 4,335,052 people in Malaysia.

#123among Topic in Malaysia
#14in Food & Beverages

The average Foodie fan in Malaysia is 39.0 years old, balanced, and lives primarily in Selangor.

The audience is concentrated in Selangor, Kuala Lumpur, Johor.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Foodie profile in Malaysia.

Audience size
4.3M
in Malaysia
Gender
52.9%♀
47.1% male
Age
39.0
average years
Country rank
#169
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foodie fans

52.9% are female, 47.1% are male, average age 39.0.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Foodie audience in Malaysia
MetricValue
Female52.9%
Male47.1%
Average age39.0
Estimated audience size4,335,052
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Foodie audience in Malaysia
Age bracketShare%
16-1913%
20-2927%
30-3924%
40-4919%
50+17%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Foodie audience comes from Malaysia.

Worldwide audience distribution share by country for Foodie
CountryShare
United States19.6%
India7.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foodie audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Foodie fans by region: top regions in Malaysia
#RegionReachAffinity×
01Penang~400K1.52×
02Selangor~2M1.46×
03Kuala Lumpur~1M1.42×
04Johor~700K1.29×
05Labuan~40K1.01×
06Perak~300K0.99×
07Kedah~300K0.98×
08Malacca~200K0.97×
09Negeri Sembilan~200K0.96×
10Perlis~60K0.96×
11Putrajaya~20K0.95×
12Pahang~200K0.93×
13Sarawak~300K0.92×
14Kelantan~200K0.92×
15Sabah~400K0.91×
16Terengganu~200K0.91×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Malaysia

See Foodie audiences in other countries

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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