Rascasse Audience Intelligence

Pajamas Audience in Indonesia

A data profile of the people who buy, follow and care about Pajamas in Indonesia — modelled from more than twelve digital signal sources. Pajamas has an estimated audience of 2,596,680 people in Indonesia.

#588among Topic in Indonesia
#56in Fashion & Accessoires

The average Pajamas fan in Indonesia is 34.9 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Pajamas profile in Indonesia.

Audience size
2.6M
in Indonesia
Gender
75.6%♀
24.4% male
Age
34.9
average years
Country rank
#796
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pajamas fans

75.6% are female, 24.4% are male, average age 34.9.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Pajamas audience in Indonesia
MetricValue
Female75.6%
Male24.4%
Average age34.9
Estimated audience size2,596,680
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Pajamas audience in Indonesia
Age bracketShare%
16-1919%
20-2936%
30-3922%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Pajamas audience comes from Indonesia.

Worldwide audience distribution share by country for Pajamas
CountryShare
United States16.3%
Italy4.4%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pajamas audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Pajamas fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bangka-Belitung Islands~30K2.14×
02Jakarta~300K1.61×
03Bali~80K1.53×
04Banten~100K1.38×
05Riau Islands~40K1.31×
06South Kalimantan~40K1.18×
07Special Region of Yogyakarta~50K1.15×
08West Java~500K1.13×
09East Kalimantan~50K1.11×
10Central Kalimantan~20K1.05×
11West Kalimantan~40K1.04×
12East Java~300K1.01×
13Central Java~300K1.01×
14South Sumatra~60K1.01×
15West Papua~8K1.00×
16North Sumatra~100K0.99×
17Jambi~30K0.98×
18North Kalimantan~8K0.98×
19West Sulawesi~10K0.96×
20Gorontalo (disambiguation)(2)~10K0.95×
21Riau~60K0.94×
22North Sulawesi~30K0.94×
23Southeast Sulawesi~20K0.94×
24Papua (province)~10K0.94×
25North Maluku~8K0.94×
26Bengkulu~20K0.93×
27Maluku~10K0.93×
28South Sulawesi~70K0.90×
29Lampung~50K0.90×
30Central Sulawesi~20K0.90×
31East Nusa Tenggara~20K0.87×
32West Sumatra~40K0.85×
33West Nusa Tenggara~30K0.85×
34Aceh~30K0.84×
Appendix

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See Pajamas audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Pajamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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