A data profile of the people who buy, follow and care about Pajamas in Poland — modelled from more than twelve digital signal sources. Pajamas has an estimated audience of 1,592,487 people in Poland.
Pajamas has an estimated audience of 1,592,487 people in Poland. 78.0% are female, 22.0% are male, average age 36.2. Top brand affinities: Rossmann, Empik, Lidl, Castorama, Boutiques.
Top brand affinities include Rossmann, Empik, Lidl, with strongest over-indexing on Rossmann (2.74× the country average).
Demographically, the Pajamas audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Pajamas fan in Poland is more female, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
The key figures that characterise the Pajamas profile in Poland.
78.0% are female, 22.0% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 36.2 |
| Estimated audience size | 1,592,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Pajamas audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 4.4% |
| India | 4.3% |
The strongest cross-interests of the Pajamas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightwear | Fashion & Accessoires | 4.30× | ||
| 02 | Embroidery | Home & Garden | 3.85× | ||
| 03 | Bag | Fashion & Accessoires | 3.23× | ||
| 04 | Rossmann | Shopping | 2.74× | ||
| 05 | Health And Beauty | Beauty & Wellness | 2.51× | ||
| 06 | Lingerie | Fashion & Accessoires | 2.45× | ||
| 07 | Empik | Shopping | 2.08× | ||
| 08 | Sephora | Shopping | 1.98× | ||
| 09 | Lidl | Shopping | 1.90× | ||
| 10 | PUDELEK | News | 1.88× | ||
| 11 | Skirt | Fashion & Accessoires | 1.81× | ||
| 12 | Castorama | Shopping | 1.77× | ||
| 13 | H&M | Shopping | 1.66× | ||
| 14 | Blouse | Fashion & Accessoires | 1.60× | ||
| 15 | Dresses | Fashion & Accessoires | 1.59× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.56× | ||
| 17 | Notino | Shopping | 1.56× | ||
| 18 | Motherhood | Kids & Family | 1.55× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.50× | ||
| 20 | Pepco | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.98× | |
| Individualism | JOY | 1.90× | |
| Early Adopter Mentality | POWER | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Urban Lifestyle | OPEN | 0.63× | |
| Sustainability | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pajamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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